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Where The Fire Service Turns For Information and Savvy Marketers Turn To For Optimal Results

With so many choices and new opportunities, it’s challenging to know where to spend your advertising dollars. As marketers, you need to stick with traditional marketing strategies while employing new tools and programs to engage customers at different points in the purchasing process. In a trusted environment with high visibility and responsiveness.

While market conditions and technology may change, one thing remains the same - in print, online, and in-person, Firehouse^® is where the fire service turns for life-saving information needed to perform their jobs safely and where marketers turn for optimal results.

When you partner with Firehouse^®, you reach the largest audience of fire service personnel in the market with our unmatched combination of product platforms and market reach.

PRINT
83,959 total qualified circulation¹

ONLINE
454,595 unique monthly visitors²
100,000 eNewsletter/Email recipients⁵
250,000 registered forum users³
929,464 total monthly visits³

EVENTS
20,000 annual trade show attendees⁴

Use the strength of Firehouse^® to promote your brands and products and benefit from the industry’s most powerful, integrated media solution that delivers successful results for your marketing game plan.

1-Firehouse® Dec. 2011 BPA
2-Average (Jan. - July) Google Analytics
3-vBulletin
4-Expo's registration data
5-Publisher's own data

See the possibilities — look through our online media kit or contact your account representative today.

2013 Media Kit
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Overview

Download our Media Kit

A Message from the Publisher

America's 1.5 million career and volunteer firefighters read Firehouse^® Magazine. From the fire chief on down, all echelons of firefighters read Firehouse^® Magazine for lessons learned while answering calls.

Firehouse^® Magazine was founded in 1976 and is recognized as the publication of record in fire service for providing timely, in-depth coverage of major emergency incidents. The magazine covers every geographical area and every topic of interest relevant to the fire service including major incidents, operations and administration, research, education, apparatus, equipment, industry news, calendar of events, human interest items and training information. Each year we present our Heroism and Community Service Awards program, honoring firefighters who have demonstrated bravery and courage in the face of danger; we also publish our very popular career and volunteer run surveys.

Firehouse^® Magazine is dedicated to editorial excellence with a commitment to being the most innovative, visually compelling and factually accurate magazine in the firefighting industry.

Regards,

Greg Toritto

Publisher

Download our 2013 Media Kit Today!

Firehouse Audience

View our latest BPA statement.

Firehouse Magazine - 83,959¹ Total Qualified Circulation

Connecting you to more decision-makers.

Reach More Firefighters, Chiefs & Officers, EMS Personnel

Advertisers targeting the fire service market need look no further than Firehouse^® Magazine, whose circulation of 83,959¹ subscribers provides broad market coverage, while penetrating deep into the market.

Firehouse^® continues to maintain a decisive edge over the competition in circulation with not only the highest qualified circulation, but one that reaches more Chiefs and Officers² – the primary purchase influencers - than any other trade publication in the industry.

A look at Firehouse^®’s strengths makes it abundantly clear why marketers reap significant benefits.

Firehouse^® Magazine Total Qualified Circulation

83,959 Total Qualified Circulation¹

• 41,336 Fire Chief, Assistant/Deputy Chief, Battalion Chief, Division Chief, District Chief

• 9,546 President, Owner, Vice President, Secretary/Treasurer, Fire Marshal, Commissioner, Federal, State and Local Fire Officials/City Managers

• 1,765 Training Officer, Instructor

• 8,345 Captain/Lieutenant/Commander

• 1,936 EMS Director/Coordinator, Paramedic, EMT

• 7,906 Firefighter

• 523 Engineer

• 3,210 Other Paid Subscriptions

• 9,369 California State Firefighters

• 23 - Other

Firehouse^® - Highest Qualified Circulation³

• Firehouse 83,959

• Fire Engineering 46,176

• Fire Rescue 53,452

• Fire Chief 47,296

Firehouse^®. - More Chiefs & Officers²

• Firehouse 60,992

• Fire Engineering 28,470

• Fire Rescue 36,804

• Fire Chief 46,437

Firehouse^®. - More Firefighters³/ EMS Personnel

• Firehouse 19,734

• Fire Engineering 4,758

• Fire Rescue 13,672

• Fire Chief 684

1 Firehouse Dec. 2011 BPA 2 Source: Dec. 2011 Firehouse BPA statement, titles from paragraph 3a to include: Fire Chiefs, Assistant/Deputy Chiefs, Battalion Chiefs, Division Chiefs, District Chiefs, President, Owner, Vice President, Secretary/Treasurer, Fire Marshal, Commissioner, Federal, State and Local Fire Officials/City Managers, Training Officer, Instructor, Captain/Lieutenant/Commander. Dec. 2011 BPA statement for Fire Chief, titles from paragraph 3a to include: Fire Chiefs, Fire Department Instructors, Training Officers, Assistant Fire Chiefs and Fire Commissioners, Presidents, Secretaries and Treasurers, Fire Marshals, Safety Officers, Lieutenants, Captains and Other Fire Officers. Dec. 2011 BPA statement for Fire Rescue, titles from paragraph 3a to include: Fire Chiefs/Fire Commissioners, Assistant Chiefs/Deputy Chiefs, Battalion Chiefs/District Chiefs/Shift Commanders, Company Officers, Supervisors, Training Officers/Instructors, State or Local Fire Marshals. Dec. 2011 ABC audit statement for Fire Engineering, titles from paragraph 3a to include: Municipal Fire Departments (Paid and Volunteer) including fire companies, District, County, Townships of Independent Fire Companies: (a) Chiefs, Assistant Chiefs, Fire Marshals, Commissioners and Other Municipal Fire Officials and (d) Other Fire Officials, Federal, State and Local, including City Managers. 3 Dec. 2011 audit statements- Firehouse, Fire Engineering, Fire Rescue, Fire Chief 4 Firehouse Subscriber Study August 2011

Editorial Calendar

View our latest Editorial Calendar.

Rates & Positions

2013 4-Color NET Rates

Ad Size	1x	3x	6x	9x	12x
Full Page	7,415	7,090	6,765	6,630	6,285
2/3 Page	6,450	5,955	5,705	5,270	5,020
1/2 Page Is.	5,810	5,315	5,215	5,020	4,825
1/2 Page	5,665	5,190	5,090	4,900	4,710
1/3 Page	4,585	4,140	3,890	3,710	3,600
1/4 Page	4,435	3,835	3,685	3,500	3,265
2 pg. Spread	13,245	13,215	12,405	11,650	10,930
*For black/white rates, deduct $1,100 full page/$600 fractional page

Premium Positions

4-Color Only

Back Cover .......................................................................... 15% premium
Second Cover Spread ........................................................... 10% premium
inside Back Cover .................................................................10% premium
Other requested Positions ...................................................... 5% premium

Inserts

Looking to promote a new product or family of products? Highlight your company capabilities? Have your catalog mail to our audience with the latest monthly issue? Firehouse^® can assist you with your preferred method of distribution via inserts and ride-along capabilities.

Firehouse^® gladly accepts pre-printed inserts or outserts for inclusion within the print publication and the digital issue. Limitations do apply and all inserts must be approved by Production and the Publisher before running.

Ad Specification

Mechanical Requirements

Printed: Offset

Trim Size: 7-3/4" x 10-3/4"

Live Matter: 7"x10"

Binding Method: Perfect Bound

Colors Available: 4-color Process

Screen: Black 120; 2/C 120; 4 color, 133

Bleed

Full Pages &

Covers .................................8 x 11

(Safety: keep live matter 1/2” from top, bottom and sides)

Submission Of Ad Material

Send ad materials for Firehouse® to:

LuAnn Hausz, Firehouse® Magazine

1233 Janesville Ave

Fort Atkinson, WI 53538

(920) 563-1616

luann.hausz@cygnus.com

For files larger than 5MB, go to http://webftp.cygnuspub.com

Preferred file format is pdf. Save as high resolution (300 dpi or higher) 4 color CMYK.

Recipient name: LuAnn Hausz

Press continue. Fill in your name/ subject/e-mail address/ and message.

Subject line: Advertiser name/Firehouse/issue month, ex: �ABC Co. FH March ad�

Click on Browse to select file, choose Upload.

Hit continue.

Close Window when upload is complete.

Terms & Conditions

Production charges may be billed if applicable. The rates above are only guaranteed for the frequency herein. Changes and cancellations must be made in writing. No cancellations permitted after closing date. Contract frequencies not met may receive a short rate.

Cygnus Business Media is not responsible for either the content or the opinions expressed within paid advertisements, or for any errors they may contain.

Publisher reserves the right to reject any advertisement deemed unsuitable for publication.

Recognized advertising agencies are allowed 15% of gross billing, provided account is paid in full within 30 days.

Classified Display

Classified Display

(per column inch)

1 issue - $305 per issue

3 or more issues - $285 per issue

6 or more issues - $265 per issue

12 or more issues - $255 per issue

Color +$50.00 per additional color

Classified

1 issue - $3.50 per word

3 or more issues - $3.30 per word

6 or more issues - $3.00 per word

12 or more issues - $2.90 per word

Marketplace

Four-color advertising at a cost-effective rate.

Generate sales leads and build brand awareness.

Rates (net)

1x - $1,160

3x - $1,050

6x - $990

12x - $935

Custom Advertising

You have a story to tell about your brand and all it represents. It's a story that sets your company apart from the competition. It will convince prospects to do business with you, and help current owners become customers for life.

Cygnus Custom Marketing can tell your story effectively and convincingly. We have been helping B2B market leaders and their distribution organizations connect with their customers and prospects with relevant, credible and persuasive integrated communications for more than 40 years.

Our products include custom publishing services for targeted custom magazines and a broad range of Web-based services designed to enhance brand awareness, strengthen customer retention, and support sales efforts.

Click here for more information on the products and services we offer, and how we can help set you apart from your competitors!

Advertise

One comprehensive brand, one integrated message.

2013 Media Kit

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