Pierce Dealer Grows Presence in Northeast

Sept. 1, 2023
Firematic Supply Co. accelerates its growth strategy in the Northeast region through the acquisition of Churchville Fire Equipment.

APPLETON, Wis. (Sept 1, 2023) – Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) company, announced today, Firematic Supply Co. Inc., has acquired Churchville Fire Equipment, furthering its expansion in the Northeast region. This acquisition enhances Firematic’s portfolio by integrating Churchville’s 70-year legacy of excellent service and top-quality equipment into its operations. With this acquisition, Firematic Supply Co.’s regions served now encompass Connecticut and the entire state of New York. “Churchville Fire Equipment has been an icon in the industry for over seven decades, with Gerald Spotts spearheading its launch, and followed by a lineage of exceptional leadership with employee-owners acquiring 100 percent ownership in 2004,” said Peter Hanratty, president of Firematic Supply Co. “We highly value the solid foundation and enduring relationships built by Churchville’s team over the years. We are excited to bring our teams together to expand the resources and service offerings available to our customers in the near future.” With a mutual commitment to integrity, innovation, and dedicated customer service, the integration of Churchville Fire Equipment into Firematic Supply Co. is expected to bolster the support provided to the communities they serve. The acquisition includes all of Churchville’s facilities and service center locations across the region, and employees will be retained as operations continue from existing premises. As a result of the acquisition, Firematic Supply Co. will roll out several initiatives to broaden sales and service support across the joint territories:

  • Combining Churchville Fire Equipment’s deep-rooted expertise with Firematic’s industry-leading processes and resources.
  • Deploying additional Pierce certified master technicians to the regions served for enhanced support.
  • Expanding Firematic’s Parts Central program over the next 24 months.
  • Recruitment initiatives to amplify workforce in the area, subsequently increasing sales and service capabilities.

"We are immensely proud of the legacy and service operation we’ve built over the years and see this transition as a strategic step to propel our organization forward in tandem with one of the most respected and trusted names in fire apparatus sales,” said John Alfieri, Vice President of Apparatus Sales for Churchville Fire Equipment. “We are thrilled to combine our forces with Firematic’s resources and service model, particularly for the fire departments which have placed their trust in us for many years. Upholding our customers’ trust is paramount, and we firmly believe our collaboration with Firematic will only enhance our support for their critical missions.” For additional information regarding the Pierce dealer network and Firematic Supply Co.’s expansion, please visit www.piercemfg.com or www.firematic.com. 

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