PIO 101: Tips for Media Interviews

“Ralph, I don’t know where you’re getting your s-s-s-s-statistics,” stammered Dick Harper, Jim Carey’s character in the movie “Fun with Dick and Jane.” Harper was thrilled to become the spokesperson for the huge conglomerate “Globodyne...


BRUCE GARNER is the public information director for the Chattanooga Fire Department, a Class 2 ISO fire department in southeast Tennessee. He has a B.A. in English from Lee College (now Lee University) and was a former radio/TV reporter before switching to the other side of the microphone. After serving 10 years as a PIO with Hamilton County Emergency Services, he accepted his current position with the Chattanooga Fire Department, where he has been for the past 12 years. Utilizing his experience with emergency management, he has also served as chairman of the Hamilton County Local Emergency Planning Committee for six years, and is a member of the National Information Officers Association and Public Relations Society of America. You can reach him by e-mail at garner_b@chattanooga.gov.