Marketing ICS: A Fire Prevention Marketing Success Story

The "Where's the Fire?" exhibit, at Walt Disney's Epcot has millions of visitors each year.

BEN MAY, a Contributing Editor,has been developing the discipline of fire and emergency services marketing management for the past 15 years. He has been a firefighter for Montgomery County, MD, Fire and Rescue and fire commissioner for the Woodinville, WA, Fire and Life Safety District. He has been a vice president of two international marketing firms over the last 25 years, and now is responsible for business development for Epcot at Walt Disney World Resort. Ben participated in the Six Days, Six Fires, 19 Children and 9 Adults Killed podcast on To read Ben's complete biography and view his archived articles, click here. You can reach Ben by e-mail at