Marketing in the Public’s Service: We Have a Fire Problem

As I write this column, I am watching TV news coverage of a multiple-family loss from a catastrophic fire in the Bronx, NY: nine people, including eight children! Over the past few months, there has been a major surge in multiple deaths in residential fires all over the country. We may have...


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As I write this column, I am watching TV news coverage of a multiple-family loss from a catastrophic fire in the Bronx, NY: nine people, including eight children! Over the past few months, there has been a major surge in multiple deaths in residential fires all over the country.

We may have been doing an adequate job in stemming the tide, but our luck may have run out. This is a major social marketing problem and one for the fire service called fire prevention!

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