Marketing The Effectiveness Of Your Fire Department

Question: What is the best way to demonstrate the value and effectiveness of your department to the various institutions, businesses and citizens you protect? Answer: Show value of your service to the public on a simple report card in the...


To access the remainder of this piece of premium content, you must be registered with Firehouse. Already have an account? Login

Register in seconds by connecting with your preferred Social Network.

OR

Complete the registration form.

Required
Required
Required
Required
Required
Required
Required
Required
Required
Required

Departments interested in applying for the accreditation process may contact the CFAI, 4500 Southgate Plaza, Suite 100, Chantilly, VA. 20151 (telephone 703-691-4620).

Over the last 10 years, I have collected over 100 parameters that measure various areas of departmental effectiveness numerically. They are divided into the following areas with their respective number of indicators:

  • General fire protection (12)
  • Fire suppression (23)
  • Training (10)
  • Dispatch/communications (11)
  • Fire prevention (41)
  • Vehicle/equipment operations (12)
  • Medical (18)
  • Emergency management (17)

Examples of these measurements range from response times to annual loss as a percentage of total value protected. I would be happy to send a copy of these measurements to any interested departments or individuals through a request to my e-mail at firecom1@aol.com.

Sources: Managing Fire and Rescue Services (third edition, 2002) by Dennis Compton and John Granito; Commission on Fire Service Accreditation International (CFAI) website.


Ben May has over 15 years of experience creating and applying the discipline of marketing management to fire departments and emergency service organizations. He has been a firefighter and fire commissioner, and is a graduate of the Montgomery County, MD, Public Service Training Academy. May has over 25 years of experience in business-to-business marketing and sales in the U.S. and internationally. Currently, his responsibilities include developing new business at Walt Disney World's Epcot. May was fire commissioner in Woodinville, WA, from 1994 to 1998. He graduated Phi Beta Kappa from the University of Oklahoma with a bachelor of arts degree in public affairs and received his master of arts degree n international communication from the American University. May is a member of the Society of Executive Fire Officers, a trustee of the Education Foundation of the Florida Fire Chiefs Association and a board member of the Tampa Firefighter's Museum. He welcomes your feedback on the column and he may be contacted at firecom1@aol.com.