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I write this editorial on the eve of 9/11/13. It has been 12 years since the most tragic day in the FDNY and the U.S. fire service and one of the darkest days in the nation’s history.
Right after 9/11, a great number of Americans placed firefighters on a pedestal. The public thought firefighters could do no wrong. Donations, sympathy and a new appreciation for what we do on the part of the public allowed firefighters to reach new levels of public respect. Politicians and union officials across the country negotiated raises and benefits for firefighters to make up for low raises or inaction in the past. A firefighter told me at the time that this was not good, because when you are on top, there is nowhere to go but down.
Firefighters were being hired, staffing issues were being addressed and John and Mary Q. Public didn’t seem to care one bit as the economy was in good order. Then, the economy took a nose dive. Private-sector workers were being laid off or going without pay raises. The public sector took a hit too – fire departments were forced to lay off members, close firehouses and fire companies, freeze wages and stop hiring.
The incidence of fires has gone down over the past few decades, but today’s fires burn hotter and emit more dangerous toxins than ever, requiring a response with enough resources to mitigate the problem. Yes, the focus of fire departments has changed, adding hazardous material responses, EMS and technical rescues to their services. That said, a basic engine company today located anywhere must be ready to respond to everything from a rubbish fire to a nuclear incident.
In these tough economic and political times, many people are now pointing fingers at the fire service (and government employees in general). Today, millions of people who have little money or maybe even no job are looking at government employees’ pay and benefits. Some also question the fire service’s growing involvement in EMS.
The reason firefighters respond to EMS and other emergencies is that they have better response times and often are closer to the scene than EMS units. That’s why firefighters were sent in the first place. Another reason was that EMS in many areas couldn’t keep up with the workload.
The number of fires is down in many communities, so some in the media are questioning fire department staffing levels and, in some cases, accusing firefighters and their unions of taking on EMS responsibilities only to preserve jobs. But who do they think should respond to the dozens of different calls that firefighters mitigate each day?
It is more important than ever for fire departments to market themselves to the public in their voting districts. For years, we have been publishing articles, posting online commentaries and offering seminars by Contributing Editor Ben May on how to market your fire department. Now, as firefighters hear the public outcry, they need to do a better marketing job. Many of those who were silent after 9/11, and even some who were our loudest supporters, are ganging up on us now. The time for the fire service to act is right now, not a minute later, before the fire service is decimated. The fire service can make a difference; it just needs to sell itself better.
Remember, the fire service still makes house calls. Always has and always will. n