T he International Association of Fire Chiefs (IAFC) paper Taking Responsibility for a Positive Perception (http://www.iafc.org/files/1DEPTadmin/TakingResponsiblity4PositivePublicPerception.pdf), issued earlier this year, highlights the marketing...
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Ben May discusses fire service marketing in his “A Burning Passion” blog at: http://www.firehouse.com/blogs/a-burning-passion.