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In May 2013, I wrote a column about a survey taken to identify what some metropolitan fire chiefs from across the country believed to be the most critical issues facing their local fire departments and the national fire service over the next couple of years. In that column, I promised to periodically provide tools and information that might help fire departments address some of the issues they identified – which I’ve done once already (see my August 2013 column). My goal for the column this month is to do that for you once again.
Two critical issues
Two of the issues identified by the fire chiefs surveyed in 2013 dealt directly with communicating effectively with elected officials and other policymakers:
1. “Educate the people who fund us and the general public about the complete role of the fire department and firefighters.”
2. “…the fire service should rebuild service delivery capability in a methodical way using science, not history, while showing that the fire service is evolving and learning in an effort to better serve our communities. The reputation and relevance of the fire service must be maintained.”
The Phoenix, AZ, Fire Department has a rich history of innovative leadership within the fire service, and it is once again doing so in a way that relates directly to the two issues the fire chiefs identified above. This approach could well be “cutting edge” when it comes to identifying and communicating the economic value of the fire department within society.
In February 2014, the L. William Seidman Research Institute at the W.P. Carey School of Business at Arizona State University (ASU), along with Underwriters Laboratories (UL), partnered with the Phoenix Fire Department to produce the results of a study they conducted together between June 1, 2012, and May 31, 2013, to measure the economic impact of commercial fire responses in the fire service. Realizing that saving lives comes first for any fire department, the study’s basic purpose was to measure the economic value and the return on investment (ROI) the entire community receives from the services provided by its fire department.
For purposes of the initial study, the researchers focused solely on 42 commercial structure fires that occurred in Phoenix during the established time frame. These structures were burning beyond the incipient stage and required extinguishment by fire crews. The study makes use of an Arizona-specific version of the Regional Economic Models Inc. (REMI) forecasting model (updated at the Seidman Research Institute) to produce economic estimates of commercial businesses and organizations in Phoenix, Maricopa County and the State of Arizona.
The findings of this study should get the attention of all fire service leaders from labor and management, as well as elected officials and other policymakers. Based on this study, had the fire department not successfully intervened in these specific fire incidents, the following economic impacts could have resulted:
• Upwards of 7,000 non-farm jobs could have been lost in the city, county and state combined
• The gross state product could have been lowered by more than $600 million and real disposable personal income lowered by about $290 million
• Arizona state tax revenues could have fallen by about $35 million
According to the study conclusions, “the results clearly indicate that the Phoenix Fire Department exerted a significant impact on the local, county and state economies over the 12-month study period by successfully extinguishing these fires.”
Do these efforts suggest that we should abandon the collection and use of current data for measuring the success of a fire department service-delivery system? No – and that is not the point of the work being done in Phoenix. What the study does suggest is that there are previously uncharted ways of measuring the value and ROI of a fire department that should be more fully explored and used to more effectively communicate outcomes to elected officials and other policymakers who determine the levels of resources that will be invested in their fire departments.