Blog Archives




 
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  • May: Love Made Visible and Achieving the Impossible

    By Ben May - Tuesday September 10, 2013
    The Lebanese poet, Kalil Kibran said that "work is love made visible." If ever there were a physical manifestation of these words in action, it is firefighting: the entire brother and sisterhood of our profession. The work we do reveals the...
  • Public Perception & Reputation Management

    By Ben May - Thursday April 4, 2013
    How sincerely gratifying to see the results of the IAFC's Fire and Emergency Service Task Force's " Taking Responsibility for a Positive Public Perception " report. This document is an excellent foundation for action. From a public service marketing...
  • Chaos: The Dangerous Opportunity

    By Ben May - Thursday February 28, 2013
    One of the cool things about getting older is that you get a different kind of perspective. I don't know about you, but looking back on my life, every opportunity came to me just after I had hit what I thought was the bottom in the midst of some kind of...
  • Service Design, Marketing and Leadership

    By Ben May - Friday February 15, 2013
    Keeping "service" in the fire service is not just a marketing imperative. It's a leadership responsibility. And, if you are the leader, the essence of leadership is not just about empowering people to execute the organizational mission as a result of your...
  • Brand Equity, Marketing & the Fire Service: It's All About the Story

    By Ben May - Tuesday April 3, 2012
    Many of us in the fire service have two jobs. My "day job" involves working for this big mouse and I have learned a few things along the way allowing me to blend that job with a passion for the fire service. It's a nice gig and I enjoy it immensely. At...
  • Reputation Equity in the Fire Service

    By Ben May - Friday January 27, 2012
    What's your reputation worth? If you think about it, your reputation as a firefighter in your community is worth the value of the reputations of 1.6 million firefighters in this country. Any and every person, family, business and organization coming...
  • Getting Real, Now: A Marketer’s Quick Take on a Looming Crisis

    By Ben May - Tuesday July 5, 2011
    One of the few great things about being older is the ability to enjoy the twin gifts of perspective and experience. I can remember when the idea of marketing the fire service was seen as a bit strange. The approach then - as now - is not really to...
  • Leading Heroes

    By Ben May - Sunday October 31, 2010
    In the last scene of the movie, "Saving Private Ryan," Tom Hanks' character whispers into the ear of Matt Damon's character: " earn this ."  True leadership is an earned privilege in any organization, or among members of a team.  Just because someone...
  • Leadership Begins at Home

    By Ben May - Sunday August 15, 2010
    One of the great things about getting older is that after doing some things the wrong way a number of times you really can start  do things the right way...and seeing the results you want.  Leading companies, organizations and teams really comes...
  • Common Sense

    By Ben May - Sunday August 15, 2010
    Over the last couple of years we have seen the effects of the economic turndown for sure. And if we are to believe the latest economic news, there may be more to come.   Most of us seem to follow the same old patterns of behavior, some of which defy...