http://www.firehouse.com Firehouse.com http://www.firehouse.com/blog/10914940/may-public-perception-amp-reputation-management The IAFC's "Taking Responsibility for a Positive Public Perception" report is an excellent foundation for action. From a public service marketing perspective, the findings are right on target. Thu, 04 Apr 2013 10:32:00 -0500 http://www.firehouse.com/blog/10914940/may-public-perception-amp-reputation-management http://www.firehouse.com/blog/10886532/chaos-the-dangerous-opportunity One of the cool things about getting older is that you get a different kind of perspective. I don't know about you, but looking back on my life, every opportunity came to me just after I had hit what I thought was the bottom in the midst of some kind of... Thu, 28 Feb 2013 10:30:00 -0600 http://www.firehouse.com/blog/10886532/chaos-the-dangerous-opportunity http://www.firehouse.com/blog/10880374/may-service-design-marketing-and-leadership Keeping "service" in the fire service is not just a marketing imperative. It's a leadership responsibility. And, if you are the leader, the essence of leadership is not just about empowering people to execute the organizational mission as a result of your... Fri, 15 Feb 2013 13:00:00 -0600 http://www.firehouse.com/blog/10880374/may-service-design-marketing-and-leadership http://www.firehouse.com/blog/10687104/brand-equity-marketing-amp-the-fire-service-its-all-about-the-story Chief Nyle Zikmund is probably one of the better marketers I have seen in the fire service. He has a high ROI based on years of promoting prevention and public education and telling the story to every segment of his market. Tue, 03 Apr 2012 08:00:00 -0500 http://www.firehouse.com/blog/10687104/brand-equity-marketing-amp-the-fire-service-its-all-about-the-story http://www.firehouse.com/blog/10618762/reputation-equity-in-the-fire-service Your reputation as a firefighter in your community is worth the value of the reputations of 1.6 million firefighters in this country. Fri, 27 Jan 2012 10:27:00 -0600 http://www.firehouse.com/blog/10618762/reputation-equity-in-the-fire-service http://www.firehouse.com/blog/10459451/getting-real-now-a-marketers-quick-take-on-a-looming-crisis One of the few great things about being older is the ability to enjoy the twin gifts of perspective and experience. I can remember when the idea of marketing the fire service was seen as a bit strange. The approach then - as now - is not really to... Tue, 05 Jul 2011 10:57:37 -0500 http://www.firehouse.com/blog/10459451/getting-real-now-a-marketers-quick-take-on-a-looming-crisis http://www.firehouse.com/blog/10459705/leading-heroes In the last scene of the movie, "Saving Private Ryan," Tom Hanks' character whispers into the ear of Matt Damon's character: " earn this ." True leadership is an earned privilege in any organization, or among members ofa team. Just because someone... Sun, 31 Oct 2010 08:05:14 -0500 http://www.firehouse.com/blog/10459705/leading-heroes http://www.firehouse.com/blog/10459731/leadership-begins-at-home One of the great things about getting older is thatafter doing somethings the wrong way a number of timesyou really can start do things the right way...and seeing the results you want. Leading companies,organizations and teams really comes... Sun, 15 Aug 2010 19:34:43 -0500 http://www.firehouse.com/blog/10459731/leadership-begins-at-home http://www.firehouse.com/blog/10459732/common-sense Over the last couple of years we have seen the effects of the economic turndown for sure. And if we are to believe the latest economic news, there may be more to come. Most of us seem to follow the same old patterns of behavior, some of which defy... Sun, 15 Aug 2010 18:44:14 -0500 http://www.firehouse.com/blog/10459732/common-sense http://www.firehouse.com/blog/10459762/quotwhat-we-have-here-is-a-failure-to-communicatequot Over the last year I am constantlystruck by the lack of of understanding between two simple terms: " marketing and sales." This has everything to do with the way many of us go about gaining financial support, especially in the very... Thu, 15 Jul 2010 05:38:49 -0500 http://www.firehouse.com/blog/10459762/quotwhat-we-have-here-is-a-failure-to-communicatequot http://www.firehouse.com/blog/10459823/our-customers-our-family Recently, I met with Chief Richard Collins of Osceola County Florida Fire and Rescue: one of the larger departments in the state. We were talking about marketing and public affairs plans. I kept using the word that has become common-place with... Thu, 29 Apr 2010 15:37:11 -0500 http://www.firehouse.com/blog/10459823/our-customers-our-family http://www.firehouse.com/blog/10459877/quality-and-why-who-we-are-matters-so-much Last Friday I had the privilege of giving the final keynote to attendees of the CPSE-Center for Public Service Excellence-Conference in Orlando. Thisis thegroup responsible for administering accreditation to the fire service. The organization has... Sat, 13 Mar 2010 15:50:32 -0600 http://www.firehouse.com/blog/10459877/quality-and-why-who-we-are-matters-so-much http://www.firehouse.com/blog/10459889/marketing-the-fire-service-the-long-burn Marketing for the Fire Service Today What is it Marketing Anyway? We cant really talk about marketing until we have a definition upon which we all agree. And before we go through that exercise we should ask ourselves if we can benefit from... Wed, 17 Feb 2010 05:50:32 -0600 http://www.firehouse.com/blog/10459889/marketing-the-fire-service-the-long-burn http://www.firehouse.com/blog/10459913/why-telling-people-about-the-fire-service-matters-so-much When Pete Matthews asked me to consider writing a Blog for Firehouse.Com I was really honored. You may wonder why this might be because I have been fortunate enough to write a column on marketing for both Firehouse Magazine and Firehouse.Com for... Wed, 03 Feb 2010 13:54:05 -0600 http://www.firehouse.com/blog/10459913/why-telling-people-about-the-fire-service-matters-so-much