Sterling Chassis Going Away

[fire2eagle]

Apparently Dialmer is closing down the Sterling Brand.

http://truckinginfo.com/news/news-de...category_id=36

[Reliance]

Apparently Dialmer is closing down the Sterling Brand.

http://truckinginfo.com/news/news-de...category_id=36

Maybe the Ford Motor Company should take it back over and resurrect the heavy truck line.

[neiowa]

I wonder what plans are for the Sterling Bullet? Perhaps becomes a Freightliner. Considerable interest has developed in the Bullet as an alternative to the F550.

[DonRobbie]

I wonder what plans are for the Sterling Bullet? Perhaps becomes a Freightliner. Considerable interest has developed in the Bullet as an alternative to the F550.

AFAIK It is just a rebadged Dodge Ram 5500.

[neiowa]

AFAIK It is just a rebadged Dodge Ram 5500.

With driveline changes and backed with 24hr service as a real truck (vs a car) by a large network of Sterling/Freightliner dealers.

[pumpertech]

We just had to re-spec multiple ambulances at work... I have to admit it was a good product line, particularly in the upper class. That's a good idea about Ford though Reliance...Gonna have to tool up to do something eh? Now if someone would just just take Detroit off of the euthanasia plan....

[tomwnh]

Sterling Bullet Won’t Migrate To Freightliner

Sterling’s Bullet model will not find a new home in the Daimler Truck North America family after the company ceases production of the Sterling brand, a company executive said.

“We’re not taking any more orders,” DTNA Chief Operating Officer Roger Nielsen told Light & Medium Truck. “When that stock is depleted we’re done.”

DTNA announced on October 14 that is was ceasing production of the Sterling brand. The Bullet was Sterling’s class 4&5 offering. Nielsen said there were no plans to offer a version of the Dodge-built truck under DTNA’s Freightliner brand.

DTNA President & CEO Chris Patterson said when the shutdown was announced that overlap between the Sterling and Freightliner brands contributed to the decision to terminate the Sterling brand, which began production in 1998.

Commenting specifically on the municipal and utility applications where Sterling operated, Patterson said Freightliner can fill the void. “There is significant overlap between the brands with utilities and municipalities,” he said. “Both brands are in that space.”