AHHAAHHAA Its not quite what you think it is.....

Hey, guys! Grow a 'mo' Hairy upper lips to be the banner for prostate cancer battle in 'Movember'

Pedro Arrais, Times Colonist Published: Monday, October 27, 2008

Other charities have pink ribbons, walkathons and races. The organizers of Movember hope that next month men will grow a "mo" to raise funds and awareness for prostate cancer.

Mo is Australian slang for moustache, and organizers aim to raise $1.7 million for the Prostate Cancer Research Foundation of Canada.

The charity event has its roots in Australia, where thousands grow mos every November. The event has spread worldwide.

Prostate cancer will affect one in seven men in Canada. In 2008 more than 22,300 men will be diagnosed with prostate cancer, and more than 4,300 will die from the disease.

While the disease is treatable, men are less likely than women to see a doctor or go for regular medical checks.

"It's our own male stubbornness that kills us," says Alex Cook, co-chair of Movember. "It's an unspoken disease. Guys don't talk about it and that's unfortunate, as it is 95 per cent curable if detected early enough."

The concept is simple enough: Guys register at www.mov-ember.com and start the month with a clean-shaven face. At the end of the month they attend gala parties where Tom Selleck and Borat look-a-likes battle for a chance to be the Man of Movember. Parties are being held in Victoria, Vancouver, Calgary, Edmonton and Toronto.

Participants can start teams or enter as individuals. All donations stay in Canada and go toward programs to raise awareness about prostate disease.

"It's a fun event that's also about a serious cause," says Alex's wife Kimberly, who lost her father to prostate cancer. "We try to poke fun at prostate cancer. Our tag line, 'Changing the face of men's health' is meant to appeal to the inner hairy man."

She says even though her father was a general practitioner and had the information, he neglected to go for annual checkups. When the disease was diagnosed, it was too late.

While an annual prostate examination is recommended for men over 40, it can strike at a younger age. A manual examination and blood test are two ways to check for the disease.

The official kickoff party will take place at the Glo Europub and Grill Restaurant, 104-2940 Jutland Rd., at 7 p.m. on Tuesday, Oct. 28. Contact Steven Wilson for tickets, 250-889-1727 or visit the website at www.movember.com (click on Canada).

parrais@tc.canwest.com

Times Colonist (Victoria) 2008
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Not whatchya thought was it?