On a recent show of Paint Misbehavin on TLC they introduced a paint called Inferno which you can paint your home with to protect it from any possible fire. The paint looked like it actually built a char when fire was applied to it which prevented the heat and flames from penetrating to the bare wood behind it. They used all sort of flame throwers to test it and nothing got through. With a paint such as this I was thinking that it would make a lot of sense to paint my house to prevent such a catastrophe.

My question is, has anyone used this product? as I am really thinking about adding this to my home here in Santa Barbara.
http://www.hardlifestyle.com/inferno.html