Communicating with the Media during a Fire
View Royal Fire Department in Canada created a public information hub - They update emergency information right to their website using a cellphone so media, radio and the public can get updates on events very quickly - updates are spoken and right from the Chief. The advantage is that it creates a media feed direct from the Chief which reduces the number of interviews during an event. And it keeps city officials happy with superior communication particularly since their department is mostly volunteer so there is no one back at the station to answer phone calls.
They also use the site to post public safety videos that can be shared with other departments. Paul Hurst is the Chief if you need to discuss how they did but there is a good article about the tools they use on their site;
(cut and paste into a browser)