This is a great story of small town initiative about my Fire Dept. they needed an engine but had no budget. Betty Crocker was running a proof of purchase program that could get you toasters and other stuff, collect enough and you could get a fire engine.

http://homertribune.com/2009/02/brin...etty%E2%80%99/

I had heard stories and have seen the truck but finally found the story.