I saw a raw copy of the mall fire from Nov 1, 2008 in Whitestone Queens in a class a few years ago. It showed how a new insulation, Exterior Insulation Finishing Systems (EIFS), reacts to fire. As you can see in the video it rapidly rolled down the facade of the mall. Does anyone have a copy of this raw footage? It is something that is out there. EIFS is a lightweight synthetic wall "stucco" that includes foam plastic insulation and thin synthetic coatings. When it burns it burns FAST.

link to video skip ahead to 0:35 seconds