Thread: Vehicle Exterior Badging 2013
01-30-2013, 10:17 PM #1
Vehicle Exterior Badging 2013
The University of Extrication column for the February and March 2013 magazine is a two-part series on the exterior 'badging' found on new vehicles today. The first article explains that a new system has officially been established that sets guidelines for the names and vehicle identification markings found on the exterior and interior of cars.
Up until this point, there has been no 'standard' for what a car manufacturer puts on the outside of their hybrid, plug-in hybrid, or electric plug-in vehicle. In fact, beginning with the 2012 model year, GM is selling hybrids that do not have any exterior markings, called 'badging' to advise responders that the vehicle is a hybrid.
The organization called SAE, Society of Automotive Engineers, created a standard that greatly improves the badging that we will see on future models of these vehicles. I was able to serve on this committee as the fire service representative.
The first article of my series explains all about the SAE standard and how it can make a difference for us.
Part 2, the March article, is an all photo article. The images are shots of exterior badging on 2013 vehicles. Each image asks you as the reader to determine if that badging is on a gasoline/diesel vehicle, a hybrid, a plug-in hybrid, and an electric plug-in vehicle. The answers to the article will be posted here in mid-February for our University of Extrication readers. iPad readers of Firehouse Magazine will have an interactive version of the article available to them.
Here's a sample badging from the 'quiz'. What type of vehicle is it on?
Gasoline/diesel vehicle? Hybrid? Plug-in hybrid? or Electric plug-in vehicle?
02-27-2013, 04:46 PM #2
The March 2013 issue of Firehouse Magazine will have Part 2 of my series on vehicle badging; specifically for hybrids and electric plug-in vehicles. The article is essentially a collection of images of badging with the challenge being you have to decide if the image is from an internal combustion engine vehicle, a hybrid, an electric plug-in, or maybe you can't tell and need more info.
For those who get the free iPad edition of Firehouse Magazine, you will have access to an interactive badging 'quiz' as well.
As you work through the 'quiz' whether it is in print or on your iPad, here are the 'answers'. Magazine readers get nine images and free iPad version readers get the full, interactive program.
SE Hybrid (white) badging – Ford Hybrid or Plug-In Hybrid
SE Flex Fuel (Blue) badging – Internal Combustion Engine(ICE) [Gasoline or E85 fuel]
PRIUS badging – Toyota Hybrid
POWER STROKE B20 badging – Internal Combustion Engine(ICE), F-series truck
PURE DRIVE badging –
Can’t Tell. It is actually a Nissan marketing term that could be hybrid but you would need to asses the vehicle further for more details before you can decide what you're dealing with.
Blue Drive badging - Hybrid or Electric Plug-In vehicle displaying Hyundai’s marketing term for a drivetrain system
FUSION badging –Can’t Tell is the correct answer. You know it is a Ford model but with just FUSION badging, it could be an Internal Combustion Engine(ICE), Hybrid, or Plug-in vehicle.
FUSION E=NERGI badging –This badging is only found on a Ford Electric Plug-in vehicle
VELOSTER badging – Internal Combustion Engine(ICE) badging for a Hyundai model
KOUP badging – Internal Combustion Engine(ICE) badging found on a KIA model
EX GDI badging - Another KIA Internal Combustion Engine(ICE) vehicle. The 'EX' identifies a trim package. The 'GDI' identifies a gasoline direct injection system.
GENESIS badging – This is an Internal Combustion Engine(ICE) Hyundai vehicle.
SKYACTIV Technology badging –Found on an Internal Combustion Engine(ICE) from MAZDA with certain features
PLATINUM badging – This badging in on an Internal Combustion Engine(ICE) Nissan vehicle. the badging simply refers to a vehicle trim package
TITANIUM badging - Can’t Tell exactly what you are dealing with here. It can be an Internal Combustion Engine(ICE) or Hybrid vehicle from FORD but you would have to look further to determine for sure.
ZERO EMISSION badging – This is a unique badge used by Nissan for their LEAF Electric Plug-In vehicle.
SMART badging - Can’t Tell just from this badging. It may be an Internal Combustion Engine(ICE) or an Electric plug-in vehicle.
RAPTOR badging - This badging identifies a FORD vehicle, Internal Combustion Engine(ICE), F-series truck
Internal Combustion Engine(ICE)
Jaguar X K R model
EVOQUE badging - Internal Combustion Engine(ICE) Land Rover vehicle
X DRIVE badging - This badging identifies an Internal Combustion Engine(ICE) BMW vehicle. It is their marketing term for their 4-wheel drive system.
KARMA badging - This is a unique badging used by the automaker Fisker for their KARMA electric plug-in vehicle.
740 Li badging - If you see this on the rear of a vehicle, it identifies an Internal Combustion Engine(ICE) BMW vehicle
ES 350 badging - This badging identifies an Internal Combustion Engine(ICE) Lexus vehicle because there are no lower case letters in the badging.
CT 200 h badging - With the lower case letter 'h' in this rear badging, it identifies a Lexus Hybrid
LS 600 h L badging - Found on a Lexus Hybrid
IS 250 C – Badging for a Lexus Internal Combustion Engine(ICE) vehicle because although the letter 'C' is there, it is upper case so it is not for a hybrid or electric vehicle.
LaCROSSE badging - If this is all you see at the rear of this 4-door vehicle, then you have an Internal Combustion Engine(ICE) Buick vehicle
Malibu badging - This badging identifies an Internal Combustion Engine(ICE) Chevrolet vehicle
Malibu ECO badging - This is a completely different situation and identifies a Hybrid Chevrolet vehicle
VOLT badging - Found on Chevrolet VOLT Extended-range Electric Plug-In vehicle
FISKER – The automaker's name that builds the KARMA Electric Plug-In vehicle.
TDI SEL badging - Internal Combustion Engine(ICE) from VW; a Diesel vehicle
POLESTAR T5 badging - Internal Combustion Engine(ICE) from Volvo that is equipped for high performance
SHO ECOBOOST badging – An Internal Combustion Engine(ICE) FORD vehicle.
EV ER badging - Found on a Fisker KARMA Electric Plug-In vehicle.
E=ELECTRIC badging - FORD Focus Electric Plug-in vehicle badging.
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