1. #1
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    Default Red Cross Beware!!

    All,

    Recently the American Red Cross has joined the fire service to install smoke detectors. On the surface this is a good thing, however they are skillfully utilizing the media to capitalize on this to the detriment of the fire service. First they are performing a duty the fire service should have been doing all along and filled the void - but that is for another forum.

    We have got to start working with the media and controlling the ARC and their media releases. What the public sees and reads tells they what their fire service is doing for them in relation to their taxes. If you watch the national news the Red Cross is now in the fire protection business and bringing the fire service along.

    It is time to stop being the modest heroes we have been and start having a voice in the public on what we do or we will soon see ourselves playing second fiddle to other entities who have no problems telling their stories.

    Below are just SOME excerpts from an ARC media release. As you read this step away from being a firefighter are read this as one of your citizens will. Why did the Red Cross start a blitz why didn't the fire service? Who is leading this drive to protect us the Red Cross or the fire service? Who do I turn to for fire safety and protection information?

    Read and think about it. Do to the ARC website and search fire safety and see if it refers to the fire service or fire department anywhere. This is what is appearing in papers all over the country:

    This Blitz is a continuation of Nationwide Fire Safety Campaign launched by the American Red Cross in October 2014. The goal of the campaign is to reduce deaths and injuries from home fires by as much as 25 percent over the next five years.

    Since the campaign launched last year, teams of Red Cross volunteers and fire officials have installed more than 2,200 smoke alarms and provided fire safety information in neighborhoods across South Carolina.

    To learn more about fire prevention visit Redcross.org. To learn more about becoming a volunteer or donating to help people affected by disasters like home fires visit www.redcross.org/EasternSC or call 843.477.0020.

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    well if the fire service would focus a little more on fire prevention might help?


    Recent story:::


    http://www.firehouse.com/news/118628...ector-position


    I am all for anyone that will get smoke alarms in homes!!!

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    Quote Originally Posted by fire5555 View Post
    well if the fire service would focus a little more on fire prevention might help?


    Recent story:::


    http://www.firehouse.com/news/118628...ector-position


    I am all for anyone that will get smoke alarms in homes!!!
    Agreed 100%. This is not a knock against the ARC as much as it is a wakeup call for the fire service. We need to start getting out there and working with our public before someone else does and gets some of the funding we cannot afford to lose.

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    Quote Originally Posted by Daniel Byrne View Post
    Agreed 100%. This is not a knock against the ARC as much as it is a wakeup call for the fire service. We need to start getting out there and working with our public before someone else does and gets some of the funding we cannot afford to lose.
    OK, that sounds great.

    But also I have learned Partnering can be a valuable tool in many ways.

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    Quote Originally Posted by fire5555 View Post
    OK, that sounds great.

    But also I have learned Partnering can be a valuable tool in many ways.
    Absolutely. Partnering and planning. This is where the fire service drops the ball in the prevention arena. Lack of planning which includes things like the media.

    This is a great program!! It is just not being delivered in a favorable way in relation to the fire service and public perception.

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