1. #1
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    MalahatTwo7's Avatar
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    Default This One Has Been Warming Up The Airways A Bit

    In spite of what the photo was used in the wrong context, it is still a great picture. Too bad it was not used correctly.

    U.S. man in ad thanking B.C. firefighters

    canada.com Wednesday, October 01, 2003

    CREDIT: The Province

    VICTORIA -- Forest Minister Mike de Jong says it's too bad the provincial government used a photo of an American fireman in an advertisement thanking firefighters who battled this summer's wildfires in B.C.

    The photo appears in full-page newspaper ads the government took out this week.

    It features a large black and white picture of a weary firefighter.

    "They say a picture is worth a thousand words," the headline reads. "We say it's worth at least one. Thanks."

    But the picture was bought from a U.S. photo bank and the man shown is a Seattle firefighter.

    De Jong says he wishes the government had "shopped local" for the photo.

    It's estimated the ads cost $150,000 to run.

    {caption with photo:}
    Image of a rugged looking firefighter shedding a tear, from a BC Government ad, thanking all the firefighters for their massive effort to fight the most destructive forest fires in BC history, this summer. Forest Minister Mike de Jong has admitted the firefighter in the picture is from Seattle - the picture was bought from a U.S. photo bank.

    Read what Province columnist Michael Smyth has to say.
    Copyright 2003 Canadian Press
    Attached Images Attached Images  
    If you don't do it RIGHT today, when will you have time to do it over? (Hall of Fame basketball player/coach John Wooden)

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    Get it up. Get it on. Get it done!

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  2. #2
    Sr. Information Officer
    NJFFSA16's Avatar
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    Default

    They couldn't find ONE photograph of a local firefighter? Or even a photographer to take one?

    Remarkable blunder.
    Proudly serving as the IACOJ Minister of Information & Propoganda!
    Be Safe! Lookouts-Awareness-Communications-Escape Routes-Safety Zones

    *Gathering Crust Since 1968*
    On the web at www.section2wildfire.com

  3. #3
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    UNFREAKINGBELIEVABLE
    September 11th - Never Forget

    I respect firefighters and emergency workers worldwide. Thank you for what you do.

    Sheri
    IACOJ CRUSTY CONVENTION CHAIR
    Honorary Flatlander

    RAY WAS HERE FIRST

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