FILM SPECIFICATIONS

A. SWOP standards apply (Specifications for Web Offset Publications)

B. Preferred Materials:

1. Negatives - Right reading, emulsion side down
2. Color Proof:

• DDCP (Kodak Approval, Screen TrueRite, Optronics Intelliproof, etc)
• Ink Jet (Scitex IRIS, Dupont Waterproof, etc)
• Dye Sublimation (Imation Rainbow, Tektronix Phaser480X, Kodak 9000, Fuji Pictrol, etc)
• Film-based contract proofs (Matchprint, Cromalin, Fuji, Signature, etc)

1. Positives or negatives - Right reading, emulsion side up
2. Reproduction proofs
3. Camera-ready art

D. Screen rulings:
One-and Two-color ads:

1. Recommended- 120-line screen
2. Acceptable- 100- to 133-line screen

1. Recommended- 133-line screen
2. Acceptable- 100- to 150-line screen

E. Density of tones:

1. Maximum-190%
2. Second color not to exceed 85% when overprinting first color
Four-color ad
1. Recommended- 300% Maximum

ELECTRONIC AD MATERIALS

Accepted Native Page Files Formats

Page Layout Application - QuarkXPress
Cygnus accepts current versions of QuarkXPress files up to version 4.04. If you would like to submit ads produced in an application other than QuarkXPress, please contact the PSR of the publication. Additional charges may be applied. Ads should be created to correct ad size dimensions. If you are unsure of the ad size, please contact the publications advertising service representative.

Vector Art Programs - Adobe Illustrator, Macromedia Freehand
Cygnus accepts current versions of Adobe Illustrator files up to version 8.01 and Macromedia Freehand 9. Files should be saved as an Illustrator EPS or as an editable EPS in Freehand. If you are using any other programs to create art that will be imported into your page layout application, please contact the PSR for the publication. Additional charges may be applied.

Supply all final vector EPS files that are used within the page layout application.

Photo Imaging Programs - Adobe Photoshop
Cygnus accepts current versions of Adobe Photoshop files up to version 5.5 We prefer 4/color images be saved as composite TIFF files or, if a clipping path is being used, as an EPS file.

Supply all images as either CMYK or grayscale high res. (300 dpi) images.

Black and white line art should be in bitmap TIFF (1200 dpi) format.

Fonts
Use Postscript Type 1 fonts and include both the appropriate screen & printer fonts that are used in the page file. DO NOT USE TrueType fonts. Do not apply style attributes to fonts from within page layout application.

LaserWriter "City" fonts (i.e. NewYork, Geneva, Chicago etc), cannot be used in production. There are no matching printer fonts.

If any customized fonts are used in page files or fonts are used in vector EPS files, both the screen and printer fonts must be supplied.

Supply the fonts used for your job each time page files will be submitted.

PDF
Cygnus accepts PDF files that are created using high resolution printing standards. For further instructions on how to create a correct PDF file, please contact the PSR for the publication.

Page File Print Outs
Supply final color or b&w laser printouts at actual size (100%) with no corrections noted. If the image area in the page file exceeds the size of a laser, the customer should maintain 100% output. Tiled proofs can be submitted. If a reduced-size laser is provided, it should be clearly noted.

If possible, its beneficial to output final printouts with registration marks. This places crop marks on the edges of the file, and also prints the name of the file at the top of the page. Note any special instructions directly on your provided laser proofs.

If fifth or spot colors (actual PMS color) are to be used, they should be clearly indicated.

MISCALLANEOUS/ADDITIONAL INSTRUCTIONS

Desktop Instructions

• Use stylized fonts and do not apply style attributes to basic fonts
• All fonts, images/scans, logos/artwork must be embedded in the EPS or Hi-Res PDF file you send
• Do not nest EPS files in other EPS files
• All images/scans, logos/artwork must be in CMYK mode
• Four-color solids should not exceed SWOP density of 300%
• Supply Quark "Collect for Output" or similar reports
• Build Bleed into document size
• Supply single pages and not spreads
• Single page image area should be no more than trim plus bleed

HOW TO GET YOUR FILES TO US

Accepted Removable Media:
3.5 Iomega Zip disks - 100Mb. Iomega Jazz Disks - 1Gb and 2Gb CD-ROM.

Electronic Delivery
FTP - All digital files can be sent via our ftp site - ftp.cygnuspub.com. 1.Go to http://webftp.cygnuspub.com
2.Type part of the name or full name of who you want to send the file to (Ex. Eric). Press Continue.
3.Select the name from the matches it found.
4.Fill in your Name, subject, email address and message.
5.Press the Browse button to attach a file.
6.Press Continue.

Contact Information
For technical questions please contact the PSR by going to the Cygnus Production Assistant Website. Scroll down to the name of the publication you are preparing your materials for and either call or send an E-mail with your questions.

Please note: Cygnus Business Media will not be held responsible nor issue any make-goods for electronic ads that do not follow these guidelines.

DESKTOP FILE FORMATS

• QuarkXPress Page layout software Version 4.04
• Adobe Illustrator Drawing Software Version 8.0
• Adobe Photoshop Photo editing software Version 5.0 (or earlier)