Firehouse®, in keeping with its track record of the past 29 years, has once again invested heavily in circulation.
In 2005 Firehouse® will deliver to advertisers the most highly qualified and most responsive circulation of any magazine serving the fire service industry.
Through the medium of an independent readership study conducted by the leading research firm, Harvey Research, Inc., we are able to verify the reach, relevance and response of our readership.
87% of all respondents reported having purchasing authority
93% of all respondents reported having taken one or more of the following actions during the past year as a result of advertisements and/or articles in FirehouseŽ.
40% bought products or services advertised
40% recommended the purchase of these products
52% referred an ad/article to someone else in the department by passing along a
tear sheet, photocopy or actual issue.
70% discussed an ad/article with someone else in the department.
38% requested additional information from a company, sales representative or distributor.
33% utilized reader service card to request further information.
46% visited advertiser's web site.
The average reader spends 1 hour and 25.1 minutes reading an issue of FirehouseŽ
There were 5.8 readers per copy of the issue, compromising a total potential reading audience of 500,465.
FirehouseŽ Magazine is read more regularly than Fire Chief or Fire Engineering.
Source: 2003 Harvey Research Study
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