LYNCHBURG, Tenn., (MARCH 8, 2018) – Jack Daniel’s Tennessee Fire and iHeartMedia announce the return of Rise From The Fire, a national effort to raise funds for charities that support communities that have been impacted by fire.
Rise From The Fire highlights the efforts of national and local community organizations that benefit the firefighters, fire victims and the fire community. Through a nationwide benefit concert series featuring exclusive performances from surprise headliners, Jack Daniel’s Tennessee Fire encourages consumers to support the cause. The brand knows first-hand what devastation can be caused by fires. The Jack Daniel Distillery in Lynchburg, TN experienced a fire in the 1930’s that halted operations for several years. The Distillery later reopened with a full fire brigade on the grounds, which is still functional today.
"Rise from The Fire ties directly to an important part of Jack Daniel's history," says Casey Nelson, Brand Director, Jack Daniel's Flavor Portfolio. "We are honored to aid in the effort to support firefighters and their communities across the country"
The Fire Family Foundation, the charitable hand of Firefighters First Credit Union, returns as the national partner organization. Jack Daniel’s Tennessee Fire will kick off fundraising efforts with a $25,000 donation to the organization and aim to drive additional donations.
“We are excited to continue our relationship with Jack Daniel’s Tennessee Fire for such a worthwhile cause,” says Dixie Abramian, Chair, Fire Family Foundation. “Rise From The Fire has truly helped us raise awareness and funds to further support our efforts for the fire community.”
In addition to The Fire Family Foundation, Rise From The Fire will benefit local organizations in various cities across the country. Consumers ages 21+ can visit www.JackFire.com for more details on the concert series, how to attend and how to contribute to the cause.
For Jack Daniel’s Tennessee Fire news and updates, follow the brand on social media at Facebook (Facebook.com/JackTNFire), Twitter (Twitter.com/JackFire) and Instagram (Instagram.com/JackFire).
About Jack Daniel’s:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Rye and Jack Daniel’s Country Cocktails.
Please Drink Responsibly.
JACK DANIEL’S and TENNESSEE FIRE are registered trademarks of JACK DANIEL PROPERTIES INC. ©2018. Jack Daniel’s Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.
