The Leader's Toolbox: Reputation Management and the 'Dark Side'

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Dr. Richard B. Gasaway talks with fire officers and professionals about reputation management for the fire service, based on the 2010 white paper released by the Cumberland Valley Volunteer Firemen's Association (CVVFA).

Guests include Steve Austin with CVVFA, former Washington D.C. Community Affairs Officer Billy Hayes and Charles A. (Chad) Weinstein of Ethical Leader's in Action.

The group looks at several cases where an entire fire department thrust into the spotlight because of a single firefighter's irresponsible actions. They discuss the actions that firefighters and officers carry out to assure that responders are seen in a positive light.

The group examines at the role of ethics in personnel management and personal actions. 

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