Sprint and California Join Forces for New Life-Saving Mobile Technology

Sacramento, Calif. – Aug. 24, 2010 – Today, the California Emergency Management Agency (Cal EMA) and Sprint (NYSE:S) announced that they are leading the nation in deploying the Commercial Mobile Alert System (CMAS) technology – a powerful...


“Sprint is honored to apply our dependable network technology and extensive communications experience to this groundbreaking program,” said Kevin Kunkel, regional vice president of Sales at Sprint. “This public-private partnership further validates Sprint’s priority of supporting the public safety community and offering a leading-edge technology that alerts residents of nearby dangers.”

The CMAS technology in Sprint’s network is enabled by Alcatel-Lucent’s Broadcast Message Center (BMC), which serves as the secure interface between CMAS and Sprint’s network to meet the mission critical needs of delivering emergency alert messages. BMC receives the CMAS alerts from state and federal agencies and broadcasts them to cell sites serving mobile customers within a targeted geographic area.

“The ability to widely, efficiently and immediately communicate emergency information across mobile devices is a critical factor in ensuring the safety and well being of our citizens,” said Morgan Wright, Vice President Global Public Safety Solutions for Alcatel-Lucent. “We applaud Sprint and the state of California for undertaking this important trial and look forward to contributing the unique capabilities of our Broadcast Message Center solution to this program.”

CMAS could potentially save lives during an emergency

CMAS will provide emergency management professionals with expanded options in the face of a variety of situations involving imminent danger to lives and property. Some potential examples include:

  • An emergency message could be targeted to cell phones at a stadium event, informing attendees of where to go or what direction to drive following a nearby highway accident or chemical spill.
  • Emergency information related to wildfires, mudslides, floods or other localized events could be targeted to residents in specific neighborhoods or along routes where the danger is greatest.
  • Students and faculty across a campus could be quickly informed when lockdown conditions are necessary due to a threat.
  • If a suspicious package were reported in an airport, shopping mall or office complex, thousands could be sent messages to move to a certain area until the threat was removed.

Sprint’s commitment to supporting the public’s safety

Sprint brings a wealth of experience in public safety and crisis communications to the CMAS pilot program, including:

  • Providing wireless infrastructure and devices to aid with the relief efforts following the 2010 earthquake in the Republic of Haiti;
  • Deploying portable generators and increasing network capacity along key highways and evacuations routes in southern California during the 2009 Station Fire;
  • Enhancing network capacity and coverage in around the Washington, D.C., metropolitan area to support residents, visitors and law enforcement officials at the 2009 Presidential Inauguration;
  • Hardening the networks and working closely with local public safety agencies in hurricane-prone areas so that critical communications are available to Sprint customers before, during and after a storm.

To learn more about Sprint’s public safety solutions, visit www.sprint.com/slg. To learn more about CMAS and download a fact sheet, visit www.fcc.gov/cgb/consumerfacts/cmas.html.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.1 million customers at the end of the second quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.