5.11 Tactical Series

5.11 Tactical Appoints New Chief Marketing Officer

Modesto, CA – 5.11 Tactical, global innovator of tactical gear, announces the appointment of Guy Burgstahler as Chief Marketing Officer. After an extensive search, CEO Tom Davin and the more than 300 team members at 5.11 Tactical are excited to welcome Guy to this newly created executive role. Tom states, “We continue to invest in the 5.11 Tactical brand with the creation of the Chief Marketing Officer role; Guy Burgstahler will further enhance our efforts to better serve public safety and military professionals around the world. Guy brings 30 years of marketing and advertising experience to 5.11 Tactical.  He will work closely with our end-users, dealers and 5.11 team members to deliver on the 5.11 Tactical brand promise, “Trusted by Professionals.”  


Guy’s resume is rich in retail marketing, including Director of Marketing at Circuit City (1996-1998), Vice President of Marketing at Pet Smart (1998–2004), Vice President of Marketing at Dick’s Sporting Goods (2004-2010), and Vice President of Marketing at Tractor Supply Company (2010-2012). Guy added, “I feel privileged to become part of the 5.11 Tactical community and its long heritage of service to those who put their lives on the line every day.  With 5.11 Tactical’s global growth, we have a unique opportunity to lead the tactical industry by serving communities of mission-driven professionals.”  

Guy Burgstahler can be contacted at: GuyB@511tactical.com or 209-527-4511 ext. 602


About 5.11 Tactical Series®

Headquartered in Modesto, California, 5.11 Tactical® is an innovator of tactical gear that enhances the performance and safety of law enforcement, military, fire and EMS professionals worldwide. Built on a foundation of durability and quality that began with the original 5.11 Pant 30 years ago, 5.11 Tactical’s 300 team members continue to work closely with public safety and military professionals to identify unmet needs and problems that can be addressed through innovation. Learn more about 5.11’s tactical clothing, uniforms, station-wear, outerwear, footwear and accessories at www.511tactical.com.