Ford Atlas Concept: The Future of Pickups

Innovative design integrates capability and smart technologies to transform customer expectations of what Built Ford Tough will look like in the future


The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.  

Work and play smarter, not harder

Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:

  • Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes a step further by adding the ability to also act as a cargo cradle – lifting and holding extra-long cargo items above the truck and freeing valuable bed space
  • Trailer Backup Assist: This segment-first innovation allows drivers to back a trailer with the twist of a knob. Ford research shows that backing a trailer is often the most intimidating task a truck customer can face
  • Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic Hitch Assist helps precisely line up the truck’s hitch with the trailer coupling, eliminating maneuvering guesswork by showing visual cues in the truck’s center display scree
  • 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird’s-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck – such as on a busy job site or grocery store parking lot
  • LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination than conventional halogen or HID lights and lasts longer. LED lamps also offer near-instant response, giving valuable extra warning time for following traffic
  • LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting brightly lights the cargo box and job site after the sun goes down with minimal battery drain compared to standard headlights or plug-in lights
  • Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box can be quickly removed and set up to assist with loading wheeled items into the bed – from landscaping equipment to dirt bikes

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.