KATY, Texas, January 11, 2022 – RESCUE Intellitech is pleased to announce Lauren Davies as Director of Marketing North America, effective January 1, 2022. Davies, a highly skilled marketing professional with over 14 years of B2B marketing experience, is responsible for defining and implementing the marketing plan, collaborating with the dealer network and influencer community to build brand awareness, campaign management, demand and lead generation, and overseeing trade shows and events for North America. She is based remotely and reports to the Vice President of Sales and Marketing of RESCUE Intellitech North America, Bjorn Rowland.
“We are delighted to welcome Lauren to the RESCUE Intellitech team,” said Vice President of Sales and Marketing of RESCUE Intellitech North America, Bjorn Rowland. “Her ability to drive market awareness and convert leads to sales through traditional and digital marketing initiatives are instrumental to executing the RESCUE Intellitech growth strategy in North America. We look forward to a strong and prosperous 2022.”
Before joining RESCUE Intellitech, she worked as a high-performing marketing manager for RATIONAL USA, a market-leading foodservice equipment manufacturer, and served as director of marketing for Waterline Renewal Technologies, a private equity company specializing in trenchless pipeline rehabilitation products. Expertise includes creating and executing integrated marketing campaigns, managing strategic alliances, customer growth and product adoption, internal and external communication, national trade show and event management, and marketing strategy.
“I am honored to be part of the RESCUE Intellitech team where innovation and growth are at the forefront,” stated Director of Marketing North America of RESCUE Intellitech, Lauren Davies. “The company’s admirable mission to providing firefighters and first responders groundbreaking solutions to helping fight cancer is unrivaled, and I found this to be a perfect match.”
About RESCUE Intellitech
RESCUE Intellitech AB is a part of the Sandberg Development Group, founded in the 1960s. Headquartered in Malmö, Sweden, the North American subsidiary with distribution center is in Katy, Texas. With a dedication to developing and marketing innovative products for emergency services, fire services, and HazMat organizations, our goal is to introduce innovations that help reduce work-related risks, both before and after each emergency call. Other innovative companies in the group include AIMPOINT® , GRANULDISK® and Camurus® .
