Marketing ICS: Marketing the Privilege to Serve As a Firefighter

Very few people have any idea just how difficult it is to become a firefighter in our country. This is yet another reason why marketing is so important for the profession. The fact is that fire protection is a service business. Marketing and service are...


Recently, I was speaking with one of my best professional friends, Paul Davis, who is the CEO and the creator of the Firefighter Combat Challenge (www.firefighterchallenge.com). The event celebrated its 20th year in November in Myrtle Beach, SC. If ever there was a pure and pristine example of...


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The traditions, history, motivation and systems of the present American fire service provide the very strengths and foundations for its future. Understanding the emerging needs of our markets and the critical aspects of service to fulfill those needs will ensure that we continue to have the privilege to serve the public as firefighters. n