The Balanced Scorecard: Marketing The Effectiveness Of Your Department

Why would a citizen need a measuring device for a fire department? The reason is to make an informed decision about whether we continue to be a value for their money

For additional information about CFAI or to apply for the accreditation process, contact:
Bonny Downing
CFAI, Program Manager
4501 Singer Court, Suite 180
Chantilly, VA. 20151
Toll Free: 866-866-2324, ext 201
Fax: 703-961-0113

Additional Measurements For Consideration

For further reference there is a new book on the market that addresses this subject: The Balanced Scorecard For Government And Non-Profit Agencies by Paul R. Niven published by John Wiley.

Ben May, a Firehouse.Com and Firehouse Magazine contributing editor, has been developing the discipline of fire and emergency services marketing management for the past 15 years. He has been a firefighter for Montgomery County, MD, Fire and Rescue and fire commissioner for the Woodinville, WA, Fire and Life Safety District. May holds a bachelor's degree in public affairs from the University of Oklahoma and a master's degree in international communication from the American University in Washington, D.C. He has been a vice president of two international marketing firms over the last 25 years, and now is responsible for business development for Epcot at Walt Disney World Resort. You can e-mail Ben at