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Another figure Goff read was that the average bus ride is 20 minutes. That’s when he realized they had to find a way to utilize the interior of the bus as well as the exterior. So, the Greensboro Fire Department put nine fire safety message cards on each side of the interior in English and Spanish. Each card includes fire safety tips and seasonal fire prevention tactics.
“The target is really on the inside, that’s the meat and potatoes of it,” Goff said. “You can really get into people’s heads in the interior. That really ‘drives’ the message home.”
The wrapped bus will primarily serve the southeast area of Greensboro where the highest number of fires occur, but will also service other areas throughout the city. “GTA is proud to cooperate with the Greensboro Fire Department to raise fire safety and prevention awareness among our citizens,” said Libby James, public transportation manager. “GTA buses go where people go, and so will this important information.”
That’s what the Greensboro Fire Department is hoping for: more informed citizens and fewer fires. “The reason we really came up with this was to reach the adults in the community. The city has revitalized the downtown area and the population is increasing,” Goff said. “We really needed to think outside the box for an innovative way to educate.”
Goff is modest about his part in the project, saying that while one person came up with the idea, it took a whole busload to get it on the road. “I might have had the initial idea, but it was the whole fire department that got it running. A lot of people attended to the details, legal and such, and they all had their hands in something. This was a total team effort.”
For more information on the City of Greensboro, visit www.greensboro-nc.gov.
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