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7. Educates the public. Whether it is fire and life-safety information, disaster preparedness or how to become a firefighter, the PIO can employ the media, give talks at schools or civic groups or use social media to get the word out.
There are many other duties PIOs can perform for their departments. In future columns, I will cover such areas as qualifications for a PIO, how to prepare media releases, how to handle interviews, operating at emergency incidents and using social media for your department. n