Marketing ICS: Marketing Tales: Recession Presents An Opportunity for the Fire Service

The United States has one of the world’s worst records for loss of life and property from fire. With two key challenges in mind – making the public aware of the fire service’s function and the fire problem itself – let’s take a quick trip into...


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While the use of marketing management is to inform the public about what we do, it also educates the public about what they should do to protect themselves. We communicate to educate. This is a major difference between commercial and public service marketing. This is called “social marketing” and its main use is to change behavior. The curtain is rising; we are on stage, time to go to work! n