To access the remainder of this piece of premium content, you must be registered with Firehouse. Already have an account? Login
Register in seconds by connecting with your preferred Social Network.
Complete the registration form.
While the use of marketing management is to inform the public about what we do, it also educates the public about what they should do to protect themselves. We communicate to educate. This is a major difference between commercial and public service marketing. This is called “social marketing” and its main use is to change behavior. The curtain is rising; we are on stage, time to go to work! n