Ben May

BEN MAY, a Firehouse contributing editor, has been developing the discipline of marketing management for the fire and emergency services for more than 25 years. He has been a firefighter for Montgomery County, MD.

  • May: Love Made Visible and Achieving the Impossible

    By Ben May - Tuesday September 10, 2013
    The Lebanese poet, Kalil Kibran said that "work is love made visible." If ever there were a physical manifestation of these words in action, it is firefighting: the entire brother and sisterhood of our profession. The work we do reveals the...
  • Public Perception & Reputation Management

    By Ben May - Thursday April 4, 2013
    How sincerely gratifying to see the results of the IAFC's Fire and Emergency Service Task Force's " Taking Responsibility for a Positive Public Perception " report. This document is an excellent foundation for action. From a public service marketing...
  • Chaos: The Dangerous Opportunity

    By Ben May - Thursday February 28, 2013
    One of the cool things about getting older is that you get a different kind of perspective. I don't know about you, but looking back on my life, every opportunity came to me just after I had hit what I thought was the bottom in the midst of some kind of...
  • Service Design, Marketing and Leadership

    By Ben May - Friday February 15, 2013
    Keeping "service" in the fire service is not just a marketing imperative. It's a leadership responsibility. And, if you are the leader, the essence of leadership is not just about empowering people to execute the organizational mission as a result of your...
  • Brand Equity, Marketing & the Fire Service: It's All About the Story

    By Ben May - Tuesday April 3, 2012
    Many of us in the fire service have two jobs. My "day job" involves working for this big mouse and I have learned a few things along the way allowing me to blend that job with a passion for the fire service. It's a nice gig and I enjoy it immensely. At...
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