Pierce Logo1 550097f59469c

Pierce Manufacturing, Inc.

Pierce Manufacturing, Inc. is the leading North American manufacturer of custom fire apparatus.
P.O. Box 2017
Appleton, WI 54913
920-832-3231
920-832-3084

More Info on Pierce Manufacturing, Inc.

Pierce Logo1 550097f59469c

Pierce Manufacturing, Inc., an Oshkosh Corporation [NYSE:OSK] company, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini-pumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus.

To learn more about Pierce, visit http://www.piercemfg.com.

Products

Pierce Care 4c W Name Horz
Pierce Manufacturing announces the roll-out of clean cab features that support carcinogen awareness and reduction to exposure (CARE), and their sustaining partnership with the...
May 3, 2018
Pierce Manufacturing today introduced the expansion of its Command Zone™ advanced electronics architecture with the unveiling of CZConnect™, a fully-integrated telematics system featuring a free, customized vehicle readiness report containing vehicle performance data and maintenance interval information.
Pierce introduced the expansion of its Command Zone advanced electronics architecture with the unveiling of CZConnect, a fully-integrated telematics system.
April 27, 2018
Ascend110HDPlat 6x4 5 hires 59147c5e3ec54
Pierce MFG. has introduced a new line of Ascendant aerials that includes a platform aerial, a tiller, and a tandem axle unit rounding out the line of aerials
May 11, 2017
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St. Leonard Volunteer Fire and Rescue in Calvert County, Md., has taken delivery of a new Pierce Dry Side Tanker.
Sept. 3, 2015
Hawkex 6 25 13 3m4v1094 11121830
CHICAGO -- Pierce reintroduced its Hawk Extreme Wildland Tanker at the Fire Rescue international trade show in Chicago.The all-wheel drive, all-terrain vehicle has three drive...
Aug. 22, 2013
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Pierce Manufacturing, an Oshkosh Corporation (NYSE:OSK) company, and Detroit Diesel Corporation announced a five-year extension to their original 2009 agreement involving the ...
July 18, 2013
PIERCE MANUFACTURING has introduced a Type 1 wildland/urban interface firefighting vehicle that incorporates the patented Pierce Ultimate Configuration (PUC) technology. The new apparatus offers enhanced emergency response performance in regions where housing is adjacent to undeveloped wildland vegetation. The apparatus features a wheelbase as short as 162 inches as well as high chassis angle of approach and departure for improved maneuverability, and all-wheel drive is available for off-road performance. The vehicle offers 200 cubic feet of storage space for rescue and EMS equipment. The PUC wildland/urban interface vehicle is available on all Pierce custom chassis.
PIERCE MANUFACTURING has introduced a Type 1 wildland/urban interface firefighting vehicle that incorporates the patented Pierce Ultimate Configuration (PUC) technology. The new...
June 28, 2011

Press Releases

Pierce Manufacturing
Pierce Manufacturing Launches Phase I of High Flow Production Line
Pierce Manufacturing's Phase I of the High Flow production line modernizes chassis assembly, boosting capacity, quality and safety through integrated technologies and process ...
March 28, 2026
Pierce
Columbus, OH, Division of Fire Orders Four Pierce Apparatus
Columbus Division of Fire has ordered four custom fire apparatus from Pierce Manufacturing.
Nov. 14, 2025
Frontline Communications
Frontline Communications' Advanced Mobile Command Vehicle Joins IACP 2025 in Denver
At IACP 2025, Frontline Communications will display its innovative mobile command vehicle.
Oct. 17, 2025
Spartan Fire
Spartan Fire and Emergency Apparatus Expands Across South Carolina
Spartan Fire and Emergency Apparatus has opened a new 23,000-sq.-ft. headquarters in Wellford, SC, doubling its previous size.
Oct. 10, 2025
Pierce and IAFC Honor Extraordinary Leadership with 2025 Fire Chief of the Year Awards
Volunteer Fire Chief Daniel Krushinski of the East Franklin Fire Department in Somerset, NJ, and Career Fire Chief Jeremy Craft of the Lehi, UT, Fire Department have been named...
Aug. 14, 2025
Pierce Mfg
Atlantic Emergency Solutions Expands Service Center in Charlotte, NC,
Atlantic Emergency Solutions, has completed a significant expansion of its Charlotte, NC, service center to better support the needs of the Charlotte Fire Department and other...
Aug. 14, 2025
Hendrickson Launches STEERTEK NXT at Pierce, HME and E-One
Hendrickson launches its STEERTEK NXT high-capacity fabricated front steer axle and suspension systems on Pierce, HME and E-ONE’s chassis.
Aug. 1, 2025
Pierce Mfg
Cary, NC, Fire Department Receives Pierce Volterra Electric Pumper
Pierce Manufacturing Inc. is delivering Cary, NC, Fire Department a Pierce Volterra electric pumper, which is the first to be delivered on the East Coast.
July 24, 2025
Pierce Dealer Commercial Emergency Equipment Co. Secures Historic Fire Apparatus Contract
5-year fleet contract for the Calgary Fire Department includes rescues and engines, building on previous contracts for aerials and water tenders.
July 8, 2025
Pierce U.S. Road Rally Rolls On: Tour Highlights Market Leading Fire Apparatus Innovation
Midpoint milestone for U.S. Road Rally brings continued momentum, expanded reach, and more opportunities for hands-on exploration of Pierce’s cutting-edge fire apparatus.
June 25, 2025

Videos

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The Tucson Fire Department is touting the safety features on several new pieces of apparatus.
March 2, 2018

Podcasts

Wilbur Shand
Hosts Tom Shand and Michael Wilbur hosted a panel discussion with several manufacturers at Firehouse Expo, to discuss the current state of the industry and various trends.
Aa Head
Apparatus Architects Tom Shand and Michael Wilbur talk about the new fire apparatus and innovations that they found while walking the show floor at FDIC. Listen as they name their...
App Arch 10457493 jpg
Apparatus Architects Tom Shand and Michael Wilbur hosted the fifth annual Apparatus Manufacturers Roundtable at the Firehouse Expo in Baltimore in July. This year's guests included...

Blogs

Courtesy of Volunteer & Combination Officers Section
Vcos 20th Anniversary 5464dccf057eb
Last week the IAFC's Volunteer & Combination Officers Section celebrated their 20th anniversary during their annual Symposium in the Sun in Tampa.
Nov. 13, 2014
Photo by Ed Ballam/Firehouse.com
Apparatus are lined up in the final stages of assembly at Pierce's Appleton, Wis., factory. Members of the media were invited to tour the factory and view a brand new cab and chassis.
In April, Pierce will unveil a new cab and chassis and Firehouse staff were invited to take a sneak peek during a factory tour.
March 5, 2014
Courtesy Reno County Sheriff's Office
An 18-year-old Reno County (Kan.) firefighter suffered only minor injuires after the fire engine she was driving rolled over.
A young firefighter is lucky to be alive after the fire engine she was driving rolled over in Kansas. Apparatus builders are doing more and more to keep firefighters safe in crashes...
June 18, 2013
Oshkosh Airport Products Photo
Oshkosh Airport Products Group delivers three Oshkosh Striker aircraft rescue and fire fighting (ARFF) vehicles to National Airports Corporation in Papua New Guinea.
If the first two quarters of 2013 are any indication, apparatus builders should see healthier numbers this year.
June 4, 2013

News

Pierce Manufacturing
Pierce Manufacturing's Halfway Through 2026 Road Rally
Pierce Manufacturing's 2026 Road Rally is halfway through its multi-month tour, visiting fire departments across the United States.
July 17, 2026
Pierce Manufacturing
Registration Open for Annual 9/11 Stair Climb at Lambeau Field
Registration is open for the 9/11 Memorial Stair Climb at Lambeau Field, sponsored by the National Fallen Firefighters Foundation. It will take place in Green Bay, WI, on Sept...
May 21, 2026
Pierce Manufacturing
Pierce Manufacturing to Begin 2026 Road Rally
Pierce Manufacturing's 2026 Road Rally is a multi-month event across North America, starting April 28, showcasing the newest fire apparatus technology.
April 23, 2026
Frontline Communications
Frontline Communications to Display Mobile Command Unit at FDIC
Frontline Communications will have a Louisville-Jefferson County, KY, Emergency Management mobile command unit on display at FDIC 2026.
April 18, 2026
Pierce Manufacturing
Pierce Manufacturing to Showcase Fire Apparatus Innovations at FDIC 2026
Pierce Manufacturing will showcase its latest fire apparatus and connected safety technologies at FDIC 2026, emphasizing innovation, firefighter safety and operational excellence...
April 15, 2026
Pierce Manufacturing
Pierce Manufacturing Hits 1,000th Delivery for Aerial Ladder
The Broussard, LA, Fire Department has taken delivery of Pierce Manufacturing's 1,000th fire apparatus equipped with a PACCAR MX-13 engine, in a custom 107-foot Ascendant heavy...
April 10, 2026
Pierce Manufacturing Named Atlantic Emergency Solutions as its 2025 Dealer of the Year
Atlantic Emergency Solutions received the 2025 Pierce Dealer of the Year award, recognizing their exceptional sales, profitability and service expansion efforts.
March 31, 2026
Pierce Manufacturing
Pierce Manufacturing Receives Order for High Flow Industrial Pumper from South Korea
SK Group in South Korea has ordered Pierce's High Flow Industrial Pumper, marking the first use of this high output pumper outside of the United States.
March 4, 2026
Ryan Baker/Firehouse
The Fire Service Scoop: CSFI Awards, Pierce Manufacturing Appointment and More Fire Service Updates
The Fire Service Scoop brings fire service updates that include Elkhart Brass winning "Coolest Thing Made in Indiana and one of Dräger's SCBA's being available in the United States...
Feb. 13, 2026
Pierce Manufacturing
Pierce Manufacturing Expands Florida Operations
Pierce Manufacturing is investing approximately $150 million across its facilities, including a new 185,000-sq. -ft. plant in Bradenton, FL, that will create 800 more jobs.
Feb. 10, 2026

Articles

Photos by Tom W. Shand
The Brandywine, MD, Volunteer Fire Department once operated a pair of 1987 Hahn 1,250-gpm pumpers that had a 500-gallon tank, a 178-inch wheelbase and an overall length that was just shy of 28 feet. Cab and body designs of this period were limited when compared with today’s multiple configurations. The advent of four-door cab units had a significant effect on apparatus design.
Tom Shand provides the reasoning for why a back-to-basics apparatus design can accommodate operational capability, short build times and better affordability.
April 22, 2026
Photos by Tom W. Shand
Engine 201 of Manheim Township Fire Rescue (MTFR), which is located in Lancaster County, PA, is a 2024 Pierce Enforcer that has a short wheelbase and an overall length of 29 feet, 8 inches. The rig is equipped with three rear-body, 2½-inch discharges and a 5-inch rear intake. The aluminum body is 140 inches long.
Tom Shand & Michael Wilbur share the lessons learned that a fire department applied to its specification of upgrades to its apparatus contingent.
March 11, 2026
Photo by Peter Matthews
fire department vehicles EPA engine emission mandates 2027 Jeffrey Gaskin
Jeffrey D. Gaskin helps department apparatus committees get ahead of the curve regarding vehicle specification in relation to the evolution of the EPA's new emission mandates ...
Feb. 10, 2026
Photos by Tom W. Shand
Quint 3-8-11 is one of two Spartan ER Smeal 107-foot quints that are operated by the Hauppauge, NY, Fire District (HFD). Outfitted with a 238-inch wheelbase, the rig proved to be maneuverable in the response area, which was confirmed by reviewing turning radius charts at the preconstruction conference.
Tom Shand and Michael Wilbur's scrutiny of two quints and a pumper reveals how department officers and members applied their knowledge of their respective response districts to...
Dec. 9, 2025
Photos by Tom W. Shand
The Prince George’s County, MD, Fire/EMS Department (PGFD) operates several two-door cab, walk-in rescues in its fleet. Rescue Squad 820 is a 2024 Pierce Enforcer that’s built on a 25-foot aluminum body that has a 223½-inch wheelbase.
Tom Shand and Michael Wilbur save apparatus committees by spelling out what must be considered in the design of heavy rescue rigs in terms of storage solutions and compartment...
Sept. 9, 2025
Photos by Jeffrey Gaskin
The new Meritor drive axle wheel end will allow for 17-inch disc brakes to be used at higher gross axle weight ratings.
Jeffrey D. Gaskin delivers a guide to four vehicle systems that are key to gross axle weight ratings and gross vehicle weight ratings.
March 11, 2025
Milwaukee Fire Department
fire department Milwaukee Wisconsin Fire Department 150th anniversary history
Steven Shaw tells of the Milwaukee Fire Department's evolution into one of the finest fire service organizations in the United States, based on its response to major incidents...
Jan. 20, 2025
Photos by Tom W. Shand
The Citizens Fire Company in Charlestown, WV, operates this well-equipped 2017 Spartan Smeal 105-foot, rear-mount aerial ladder that carries 202 feet of ground ladders on a 238-inch wheelbase. Note the floor mounted and adjustable slide trays that provide space for saws, portable lighting and forcible entry tools.
Tom Shand and Michael Wilbur explain why studying a department's history and the future needs of its response district are key to specifying a new rig's ladder complement.
Dec. 17, 2024
Pierce Manufacturing
New Pierce employees go through formal training at the Training Center in the Appleton, WI, facility.
Ryan Baker attended a media tour at Pierce's Appleton, WI, area facilities and reports on their commitment to quality and safety.
Sept. 25, 2024
Dennis C. Sharpe
The Lansing Fire Department worked with Pierce to build this Velocity pumper/tanker with top-mount pump controls.
The Lansing Fire Department worked with Pierce to build this Velocity pumper/tanker with top-mount pump controls.
June 28, 2024

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Additional content from Pierce Manufacturing, Inc.

Pierce Manufacturing
Pierce Manufacturing Appoints New President
Pierce Manufacturing appointed Marty Bass as its new president.
Feb. 6, 2026
Ryan Baker/Firehouse
The Fire Service Scoop: Industry News Updates
Recent fire service industry news updates include Pierce Manufacturing expansions, a new president at W.S. Darley and San Francisco's investment in non-PFAS turnout gear.
Jan. 2, 2026
Pierce Manufacturing
Pierce Manufacturing Invests $150 Million to Advance Operations
Pierce Manufacturing is investing more than $150 million across its facilities in Wisconsin, Florida and Tennessee to modernize production with advanced robotics and automation...
Dec. 19, 2025
Pierce Manufacturing
Pierce Manufacturing Hits 4,000 Delivery of its PUC Pumps Mark
Pierce Manufacturing celebrates the delivery of its 4,000th Pierce Ultimate Configuration Pump to Clark County, NV, Fire Department.
Dec. 5, 2025
Pierce
Reliant Fire Apparatus Acquires Halt Fire, Inc
Aided by a collaborative transition with Halt Fire’s leadership, Reliant Fire Apparatus will strengthen service and support for fire departments throughout Michigan.
June 17, 2025
Pierce
Frederick County Prepares for Delivery of Pierce Volterra Electric Fire Truck
The full order includes a Pierce Volterra electric pumper and six additional Pierce apparatus, reinforcing Frederick County’s commitment to firefighter safety and sustainability...
June 12, 2025
Pierce
Registration Open for Annual 9/11 Memorial Stair Climb at Lambeau Field
The 13th annual 9/11 Memorial Stair Climb at Lambeau Field will take place Saturday, Sept. 20, and registration is open for the event co-sponsored by the Green Bay Metro Fire ...
June 10, 2025
Pierce Manufacturing
Pierce Manufacturing's 2025 Road Rally Showcases Advanced Fire Apparatus and Technology
The 2025 Pierce Road Rally is a cross-country event featuring a rotating lineup of six advanced fire apparatus, hands-on experiences and more.
April 14, 2025
Frontline Communications
Frontline Communications to Debut Mobile Command Unit at FDIC 2025
Hunterdon County, NJ, Department of Public Safety will take delivery of a Frontline Communications Saber C-40X-4 Command Unit, which will be showcased in Pierce Manufacturing’...
April 10, 2025
Pierce Manufacturing
Pierce Manufacturing Demonstrates Next Generation Fire Apparatus and Technology at FDIC 2025
Pierce Manufacturing will showcase its latest fire apparatus innovations, advanced safety technology, and fully integrated solutions.
April 3, 2025
Pierce
Reliant Fire Apparatus has been named Pierce Dealer of the Year 2024 for outstanding growth, service, and overall business leadership.
The award recognizes Reliant Fire Apparatus’ commitment to outstanding service, strategic growth, and unwavering dedication to customers, as the dealership marks its 30th anniversary...
March 12, 2025
Pierce
The first Pierce Volterra Electric Pumper production unit ordered is now in service with the City of Madison Fire Department in Wisconsin.
City of Madison solidifies its leadership in environmental sustainability and fire service innovation by receiving the first Pierce Volterra Electric Pumper production unit ordered...
Feb. 19, 2025