BEN MAY , a Firehouse ® contributing editor, has been developing the discipline of marketing management for the fire and emergency services for more than 25 years. He has been a firefighter for Montgomery County, MD, Fire and Rescue and fire commissioner for the Woodinville, WA, Fire and Rescue.
Articles by Ben
Firehouse Interview: Chief Ray Colburn (ret.), Reedy Creek Emergency Services
by Ben May
May 15, 2013
Ben May recently interviewed William “Ray” Colburn, who retired as...
May: Public Perception & Reputation Management
by Ben May
April 4, 2013
The IAFC's "Taking Responsibility for a Positive Public Perception...
Chaos: The Dangerous Opportunity
by Ben May
February 28, 2013
One of the cool things about getting older is that you get a different kind...
May: Service Design, Marketing and Leadership
by Ben May
February 15, 2013
Keeping "service" in the fire service is not just a marketing imperative...
Marketing Your Fire Department
by Ben May
July 11, 2012
In his 1980 book titled Managing in Turbulent Times, management...
Create an Effective Marketing Plan for Your Department Now: Here's How
by Ben May
April 12, 2012
There has been so much written about plans over the years that the very...
Brand Equity, Marketing & the Fire Service: It's All About the Story
by Ben May
April 3, 2012
Chief Nyle Zikmund is probably one of the better marketers I have seen in...
Marketing ICS: Marketing Tales: Recession Presents An Opportunity for the Fire Service
by Ben May
February 1, 2012
The United States has one of the world’s worst records for loss of life...
Reputation Equity in the Fire Service
by Ben May
January 27, 2012
Your reputation as a firefighter in your community is worth the value of...
Marketing ICS: Marketing the Privilege to Serve As a Firefighter
by Ben May
December 6, 2011
Very few people have any idea just how difficult it is to become a...
Marketing for Organizational Excellence
by Ben May
November 30, 2011
Marketing can only be as good as the quality of what is being marketed. A...
Marketing ICS: Marketing for Organizational Excellence
by Ben May
November 7, 2011
Marketing can only be as good as the quality of what is being marketed. A...
Strategic Thinking
by Ben May
October 31, 2011
Over the past few years, we have endured economic hardships that have eaten...
Marketing ICS: Strategic Thinking for Marketing the Fire Service
by Ben May
October 14, 2011
Over the past few years, we have endured economic hardships that have eaten...
Reputation Equity
by Ben May
September 29, 2011
Remember that overused line, “Happiness is wanting what you have...
Marketing ICS: Reputation Equity
by Ben May
September 7, 2011
R emember that overused line, “Happiness is wanting what you have...
Getting Real, Now: A Marketer’s Quick Take on a Looming Crisis
by Ben May
July 5, 2011
One of the few great things about being older is the ability to enjoy the...
Firefighting's Marketing 'Challenge'
by Ben May
November 18, 2010
"There are Fortune 500 Companies that would kill for the marketing...
Leading Heroes
by Ben May
October 31, 2010
In the last scene of the movie, "Saving Private Ryan," Tom Hanks' character...
Leadership Begins at Home
by Ben May
August 15, 2010
One of the great things about getting older is that after doing...
