Pierce & Harley-Davidson to Name Full Throttle Winner Dec. 9

What: For the third consecutive year, Pierce Manufacturing (America's leading custom fire truck manufacturer) and Harley-Davidson Motor Company have come together to develop and promote the NFFF Full Throttle Support campaign to benefit the National Fallen Firefighters Foundation (NFFF). As part of the NFFF Full Throttle Support 3 program, a national sweepstakes, they will award a Harley-DavidsonĀ® Street GlideĀ® motorcycle with one-of-a-kind custom paint and graphics.

Who: Representatives from Pierce Manufacturing, Harley-Davidson, and the NFFF will present keys to the Harley-Davidson Street Glide to the Prize sweepstakes winner.

Where: The International Motorcycle Show at the Long Beach Convention Center, 300 E. Ocean Blvd., Long Beach, Calif. 90802

When: Friday, December 9, 2011 at 6:00 - 6:30 p.m. (show opens at 4:00 p.m.)

Why: Since 1981, more than 3,000 firefighters have died tragically in the line of duty. Today, one hero is lost every 72 hours. These and all sacrifices of our nation's firefighters are inherently great, and have compelled Pierce Manufacturing and Harley-Davidson to support the NFFF.

The NFFF is a 501(c)(3) organization with a Congressional mandate dedicated to honoring the memory of America's fallen firefighters. The NFFF also allocates resources to aid their surviving spouses and children of these heroes with scholarship assistance for educational and job training costs, and for peer networks that offer families and coworkers essential emotional support.

Dawn Ruchala druchala@piercemfg.com 920-420-8540 Cathy Hedrick chedrick@firehero.com 240-299-0360