The Today Show Kicks of Fire Prevention Week with BullEx

Albany, NY, October 5, 2010 - The Today Show and BullEx Inc. CEO Ryan O'Donnell kicked off National Fire Prevention Week in a featured segment about E.D.I.T.H. (Exit Drills In The Home) which aired on October 4, 2010.

Today's Consumer Correspondent Janice Lieberman and a camera crew visited the Cannavo family of Guilderland, NY in their home and taped a series of unrehearsed evacuation drills using a BullEx Digital Safety BullsEye Training System and BullEx Smoke Generators. The family received vital emergency evacuation instruction from BullEx CEO Ryan O'Donnell and after some trial and error, successfully performed a safe evacuation. The family learned life-saving fire safety lessons stressing the importance of regular home evacuation drills.

Each year, fire departments across the country recognize the week surrounding Oct. 9 as Fire Prevention Week. The date commemorates the infamous "Great Chicago Fire" of 1871, which destroyed 17,000 homes and killed 250 people.

Go to to watch the Cannavo family experience E.D.I.T.H. training in a very realistic scenario created by BullEx Digital Safety.