Bill Landreth Joins American LaFrance to Lead Aftermarket Division

SUMMERVILLE, SC – As the nation’s oldest manufacturer of fire apparatus, American LaFrance understands the importance of providing quality service to its customers. To strengthen the company’s commitment to the thousands of vehicles carrying...


SUMMERVILLE, SC – As the nation’s oldest manufacturer of fire apparatus, American LaFrance understands the importance of providing quality service to its customers. To strengthen the company’s commitment to the thousands of vehicles carrying the American LaFrance and Condor badges, the company has hired industry veteran Bill Landreth to head its Aftermarket Division.

Landreth comes to American LaFrance after spending 36 years at Freightliner, LLC and Daimler Trucks North America, LLC. The last 23 years were in the Customer Support Division holding various positions including Director of Freightliner Parts Sales, Director of Parts & Service Marketing and Project Manager.

As Vice President of the Aftermarket Division, Landreth will be responsible for all parts, service, warranty and support activities related to American LaFrance’s fire, vocational and military products. American LaFrance currently has over 200 points of service throughout North America, including three corporate owned service centers in Summerville, South Carolina; Los Angeles, California; and Ephrata, Pennsylvania.

“Consistent with our recent mandate to build a world class team, Bill brings an abundance of experience and talent to American LaFrance's executive suite”, says Torben von Staden, President and CEO of American LaFrance. “Upgrading parts and service support to our customers is critical to honoring our heritage and achieving our mission. Bill has an impressive career, which spans every facet of the aftermarket business, and has tremendous respect in the field. His experience and guidance will strengthen American LaFrance’s position in all our markets.”

Bill Landreth will be located out of American LaFrance’s corporate office and manufacturing facility in Summerville, SC. The Summerville facility also houses American LaFrance’s parts distribution center.

American LaFrance, LLC is a leading manufacturer of fire, rescue and vocational vehicles. Through its predecessor entities, the Company is the oldest fire apparatus manufacturer in the United States, dating back to its founding in 1832. American LaFrance continues to manufacture the industries top lines of fire apparatus including its Eagle custom fire chassis, Liberty series, LTI aerial ladders and a full line of custom pumper products. The company is headquartered in Summerville, SC, with additional manufacturing facilities in Ephrata, PA. American LaFrance is held by Patriarch Partners, LLC, a private equity and investment firm located in New York.