"True Hero" series custom rods to benefit families of fallen firefighters/police

REDMOND, Wash. -- In recognition of the everyday heroes who patrol our streets, answer our calls for help, and protect our freedom, Fetha"Styx Fishing Rods is proud to announce the release of the "True Hero Series" of high-quality fishing rods.

The "True Hero" line includes 9 special-edition models of custom graphite and fiberglass rods, each of which reflects the unique personality of police and fire professionals throughout the U.S. Each of the 9 models -- which include rods designed for trout, bass, travel, salmon/steelhead, sturgeon, general saltwater and travel -- will be available with reel seats, butt caps, guide inserts and wraps in distinctive red for fire professionals and blue for members of police organizations. Each rod will also be emblazoned with custom artwork and logos that recognize the various services. Also, we can customize the rods to have a badge number, name, fire house, etc. inscribed onto the blank to personalize your rod.

Retail price on these rods will range from $300 to $450, but Fetha"Styx is offering the "Hero" series at a reduced cost ($150 to $205) to Firefighters and Police Officers only, and will donate $10 from the sale of every rod to non-profit organizations who assist the families of police and fire professionals killed in the line of duty.

"As a whole, our Fetha"Styx family is PROUD to give back to those who have given so much. This is a very personal project to all of us. Many of our friends and family have served, and some have fallen. We will never forget OUR true heroes."

Due to the high interest, we will be taking pre-orders throughFetha"Styx, starting March 16th, 2009. The "True Hero" series will be officially launched at the 2009 World Police and Fire Games in Vancouver, B.C. in August.
For more information or to pre-order, please contact Fetha"Styxthrough e-mail at truehero@fethastyx.com .

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