Crimson Fire Welcomes Campbell Supply as New Dealer

Brandon, S.D., February 9, 2009 - New Jersey-based W. Campbell Supply Co., LLC has joined Crimson Fire, Inc. as a new dealer.

The Brandon, S.D.-based manufacturer of custom fire trucks, aerials and rescue vehicles said that Campbell Supply will serve the entire state of New Jersey, along with portions of New York and the eastern half of Pennsylvania from multiple locations. Campbell Supply, which was founded in 1967 and is headquartered in Edison, N.J., is a second-generation family-owned dealership that sells, services and provides parts for fire trucks, ambulances and other emergency-rescue vehicles.

"We are extremely pleased to welcome a dealership with the caliber of Campbell Supply to the Crimson network," said William F. Doebler, vice president of sales and marketing for Crimson. "Campbell has excellent connections with departments throughout New Jersey, New York and Pennsylvania, and will work conscientiously to serve them well. We welcome Scott Campbell and his team to Crimson."

Backed by more than four decades of experience in the fire-rescue industry, Campbell Supply has steadily grown and expanded its scope of services. What began as a single location with 3 employees has grown to more than 145 employees in three locations throughout New Jersey, New York and Pennsylvania. Campbell Supply focuses on customer satisfaction, monitoring its dealership areas for large fires and then offering to dispatch a service vehicle, providing transportation of customer vehicles for service calls and related initiatives.

"At Campbell Supply, our business philosophy has been based on two guiding principles' honesty and integrity," said Scott Campbell, president of Campbell Supply. "It has always been very important to me to establish a good, close working relationship with the senior leadership of the company that we represent, and we have a great relationship with Crimson Fire.

"We believe the products we represent are the best the industry has to offer. Before making this decision, we looked at the manufacturing facilities, how the equipment is built and the associates who are part of the team. That is exactly why we are pleased to represent Crimson Fire in New Jersey, New York and Pennsylvania.

About Crimson Fire
Crimson Fire is a leading manufacturer of custom fire trucks and other rescue vehicles. A subsidiary of Spartan Motors, Inc. (Nasdaq: SPAR), Crimson Fire is committed to quality, value and innovation. Drawing on more than 130 years of excellence in fire truck manufacturing, Crimson Fire manufactures a full line of pumpers, rescues, aerials, quick-attack vehicles and other emergency-rescue vehicles from its facilities in Pennsylvania and South Dakota. For more information, visit

About W. Campbell Supply Co., LLC
Campbell Supply is a family-owned, second-generation company and the area leader in fire apparatus sales and service for more than 40 years. Campbell Supply services all brands of emergency vehicles and is an authorized sales and service center for Crimson Fire, Inc. For more information, visit