NVFC and Baskin-RobbinsTeam Up to Support Junior Firefighters

The National Volunteer Fire Council (NVFC) and Baskin-Robbins are teaming up to strengthen the future of the volunteer fire service - junior firefighters. During Baskin-Robbins 3rd annual 31 Cent Scoop Night, which will be held on April 29 from 5-10 p.m., Baskin-Robbins stores will reduce the price of ice cream scoops to 31 cents to honor America's firefighters and create an opportunity for fire service organizations to raise funds for their department. Additionally, Baskin-Robbins will donate $100,000 to support the NVFC National Junior Firefighter Program.

There are many ways fire departments can get involved. Contact the local Baskin-Robbins store or visit www.baskinrobbins.com/firefighters to learn more. Ways to participate include:

  • Partner with a local Baskin-Robbins store to have firefighters or junior firefighters scoop ice cream during the event.
  • Have a "boot drive" at the event to raise funds for your department.
  • Park a fire truck outside the Baskin-Robbins store to attract attention to the local department and the purpose of the event.
  • Use the opportunity to have department personnel meet with community members and increase positive community relations.
  • Distribute important fire prevention and safety messages to consumers.
  • Consider making a department donation to support the National Junior Firefighter Program and the future of the fire service.

There is a great need to promote youth participation in the fire service. The National Junior Firefighter Program works to reverse the trends of a declining number of volunteer firefighters and an aging fire service population by fostering the next generation of first responders. The program provides resources and tools for departments and youths to start, manage, recruit for, and participate in a local junior firefighter program. The donation from Baskin-Robbins to the National Junior Firefighter Program will go towards providing scholarships to junior firefighters and offering even more resources and information through the National Junior Firefighter Program.

In addition, the NVFC and Baskin-Robbins will select 31 exemplary junior firefighters from across the nation to be recognized in conjunction with 31 Cent Scoop Night in order to bring greater attention to the need for youth involvement in the fire service. These juniors will be featured online at www.baskinrobbins.com and www.nvfc.org/juniors, and many will be recognized at their local Baskin-Robbins store during 31 Cent Scoop Night.

"We are grateful to Baskin-Robbins for their support of the NVFC National Junior Firefighter Program," said NVFC Executive Director Heather Schafer. "Baskin-Robbins has been a true friend of the fire service, and 31 Cent Scoop Night is a great example of a company giving back to the community and the first responders who serve that community. By partnering together to encourage and promote junior firefighter programs and help fire departments fundraise locally, we strengthen the future of the fire and emergency services."

Visit www.baskinrobbins.com/firefighters and www.nvfc.org/juniors to learn more and to get involved in 31 Cent Scoop Night.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 30th annual Franchise 500 ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts, and beverages, providing quality and value to consumers at more than 5,800 retail shops in more than 30 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, MA, Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

About the National Volunteer Fire Council
The National Volunteer Fire Council (NVFC) is the leading nonprofit membership association representing the interests of the volunteer fire, emergency medical, and rescue services. The NVFC serves as the voice of the volunteer in the national arena and provides invaluable tools, resources, programs, and advocacy for first responders across the nation. The NVFC National Junior Firefighter Program provides departments and youth with the resources, tools, and information they need to help develop, grow, enhance, promote, and participate in a local junior firefighter program. The program addresses retention and recruitment challenges by getting youth involved in the fire and emergency services, thus fostering a lifelong connection with the emergency services that will continue throughout their adulthood. Learn more at www.nvfc.org.

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