MEDINA, Ohio (February 9, 2007) -- Officials at Joe Gibbs Racing (JGR) announced today a partnership with Fire-Dex(R), LLC of Medina, Ohio, who will join the No. 18 Joe Gibbs Racing Chevrolet driven by J.J. Yeley as an associate sponsor for the entire 2007 NASCAR NEXTEL Cup Series schedule.
Fire-Dex, a leading manufacturer of protective firefighting clothing and emergency response apparel, will be featured on the "B-post" of Yeley's car, which is the area between the side windows. The company is entering its second year of involvement with a Nextel Cup team.
"I've always had tremendous respect for firefighters, EMTs and everyone in the emergency response profession, so to bring a partner on board like Fire-Dex who works hard each and every day to protect those professionals is quite an honor," said Yeley. "There are so many firefighters and EMTs that are big NASCAR fans, and I'm hoping to have some new fans rooting for me this season."
In addition to the B-post decal, the Fire-Dex(R) shield will appear on Yeley's driver uniform, the No. 18 team transporter and the No. 18 team pit box. Fire-Dex will also use Yeley's No. 18 Chevrolet at its booth during two major fire industry trade shows, including the FDIC (Fire Department Instructors Conference) in mid-April and the IAFC (International Association of Fire Chiefs) conference in late August.
"We couldn't be more excited to partner up with a premier racing organization like Joe Gibbs Racing and align ourselves with such a long-standing team as the No. 18," said Steve Bonamer, National Sales and Marketing Manager for Fire-Dex. "Much of the same technology that goes into protecting firefighters and emergency response professionals goes into protecting NASCAR drivers, so to have Fire-Dex as an associate sponsor of the No. 18 car, you can bet that many in the industry will be pulling for J.J. this season."
Fire-Dex, LLC is a quality manufacturer of protective firefighting clothing and emergency response apparel. We manufacture NFPA compliant structural and proximity turnout gear featuring ELITE GEAR(TM) and Express Gear(TM): "5 styles delivered in 5 days or less". Fire-Dex also manufactures two models of NFPA compliant ParaDex(TM) EMS gear and is the only turnout manufacturer to also manufacture premium quality NFPA hoods and gloves in the same facility.