New Campaign Asks Public to "Be a Hero, Save a Hero"

EMMITSBURG, MARYLAND - The National Fallen Firefighters Foundation (NFFF), Help the Good Guys® (HTTG) and KIDDE today launched "Be a Hero, Save a Hero," a new campaign to educate the public about simple steps they can take to protect their families from a fire and reduce risks of injuries for firefighters. The national initiative asks consumers to pledge that they will have up-to-date and properly working smoke alarms in their homes as well as a fire escape plan.

The three groups introduced "Be a Hero, Save a Hero" during a press conference at the Country Music Association show (CMA) in Nashville. The event was attended by local, state and national fire service leadership. A PSA about the initiative featuring Bucky Covington, a rising country music star and former American Idol contestant, will premiere during the CMA Awards Thursday night.

"The National Fallen Firefighters Foundation would like to thank Kidde and Bucky Covington for their understanding about the importance of fire safety and prevention, and for making this event happen," said Chief Ronald J. Siarnicki, executive director of the NFFF. "Properly working smoke alarms and a home fire escape plan help keep residents and firefighters out of harm's way."

Upon learning of his invitation to participate in the program's kick-off, Prince George's County Maryland Fire Chief Marc Bashoor stated, "I am proud to represent fire chiefs across the country in support of this effort to have smoke alarms in every home."

Consumers can take the "Be a Hero, Save a Hero" pledge by going to For each person who takes the pledge, Kidde will donate $1 to the National Fallen Firefighters Foundation and Help the Good Guys®, up to $10,000 to each organization.