Bremerton, WA – December 10, 2012– nonprofit FIRE 20/20, announced today it received a $40,000 grant as part of the Motorola Solutions Foundation’s Public Safety and Security Institute. The Motorola Solutions Foundation is the charitable arm of Motorola Solutions Inc. Through the grant, FIRE 20/20 will develop, distribute and evaluate two five-minute ‘Why I Chose Fire: Next Generation’ targeted, diversity recruitment videos for career and volunteer departments.
The video’s message will focus on service and commitment and highlight benefits such as training and education, opportunities to work with new technology, the job’s physicality, camaraderie, and a strong sense of family. Both video recruitment tools will be available by download, free of charge from FIRE 20/20’s website. Organizations can put the video on their websites, Facebook pages and on YouTube, and burn a copy to a DVD for presentations. FIRE 20/20 will also offer customization at a minimal fee to cover costs.
The Motorola Solutions Foundation’s Public Safety Grants aim to support safety education and training programs for first responders, their families and the general public in the United States and Canada.
“Departments around the U.S. and Canada continually ask us for help and tools that will enhance their effectiveness in recruiting qualified, inclusive, diverse and safety-conscious firefighters,” said Larry Sagen, FIRE 20/20 Executive Director. “This Motorola Solutions Foundation grant will allow us to develop two targeted recruitment videos that fire departments can integrate into their recruitment efforts at no-cost.”
“Motorola Solutions is dedicated to helping people be their best in the moments that matter,” said Matt Blakely, director of the Motorola Solutions Foundation. “Motorola Solutions Foundation aligns itself with this mission by supporting programs like FIRE 20/20 that train people how to respond to potential safety problems or recover from the loss of a first responder. We are proud to see these valuable programs make a positive impact in the communities where we live and work.”
Through the Public Safety and Security Institute, the Motorola Solutions Foundation serves as an investor, convener and supporter of issues that affect the public safety of communities worldwide, providing leadership in the sector to drive innovation and grow and engage the network of those interested in these issues.
The Motorola Solutions Foundation provides grants around the world with an emphasis on programming in communities where Motorola Solutions has a significant presence. For 84 years, Motorola has worked side-by-side with law enforcement to develop the solutions that support its mission. Since 2007, the foundation has provided over $25M in grants to public safety organizations in the U.S and Canada.
About FIRE 20/20
FIRE 20/20 is a 501(c)(3) nonprofit connecting fire and emergency services with their multicultural and high-risk communities to increase the reach and effectiveness of fire prevention, emergency response, emergency management/recovery and diversity recruitment and retention. For more information about FIRE 20/20, visit fire2020.org.
About Motorola Solutions Foundation