Bruce Johnston has served as Director of Marketing and Product Management for HURST Jaws of Life® since 2010. Johnston, who has more than 30 years of experience in sales, marketing and brand management, has overseen the launch of HURST’s next generation of rescue tools, including its game-changing eDRAULIC line of cordless battery-powered tools and StrongArm for fire and law enforcement. With responsibility over disciplines including market research and customer service, Johnston brings key insights on industry needs and first responder experiences to the HURST engineering and product development teams to ensure HURST Jaws of Life meets or exceeds the demands of today’s tough rescue environment.