Safe Fleet Adds New Hires

Sept. 22, 2022
Matt Butcher is the new southern regional sales manager and Brad Bay has been named municipal product manager at Elkhart Brass.
Safe Fleet:” Fire, EMS, and Industrial (FRC, FoamPro, Elkhart Brass, ROM) is excited to announce the addition of Matt Butcher as the Southern Regional Sales
Manager. In his new role, Matt will continue to build and strengthen relationships with Fire & EMS customers in the Southern region. His territory will include: Arkansas, Louisiana, Oklahoma, and Texas. Matt has worked in the fire industry for over 18 years selling loose equipment. Additionally, Matt has been working on the Driver / Operator-Pumper Phase 1 Project at TEEX for the last six years. Safe Fleet  is also excited to announce the addition of Brad Bay as the Municipal Product Manager at Elkhart Brass. In his new role, Brad will be responsible for achieving gross margin requirements, identifying sales trends, launching new products, developing go-to-market plans, and other critical functions.

Brad comes to Elkhart Brass with over 15 years of experience in senior management. Coming from Shield Restraint Systems, Brad was the Senior Sales Manager responsible for $45 million in revenue. Prior to Shield Restraint Systems, he was responsible for engineering, product management, and marketing at Emergency Vehicle Seating. Brads extensive experience with product management, engineering, sales, and analytics will make him a great asset to Elkhart Brass and the product management team. 

Safe Fleet: Fire, EMS, and Industrial

Safe Fleet Fire, EMS & Industrial is a leading global provider of safety solutions to the firefighting industry. Safe Fleet Fire, EMS & Industrial is comprised of 4 industry leading brands: FRC, FoamPro, Elkhart Brass, and ROM.  The combination of these brands allows us the opportunity to offer our customers the best of high performing, technology leading, safety related products.  Safe Fleet Fire, EMS & Industrial provides integrated systems of monitors, valves, foam proportioning, scene lighting and electronic controls for the global emergency market.  For more information on Safe Fleet visit

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