ORLANDO , Fla., July 10 /PRNewswire/ -- Sound the sirens! Hard RockInternational celebrates the launch of its new menu, featuring delectable new"Smokehouse" items, by feeding firefighters for free! On Tuesday, July 11th,2006 , firefighters worldwide are invited to visit their local Hard Rock Cafein the continental U.S., Canada and Europe to enjoy a complimentary meal fromHard Rock's "Smokehouse" section, which includes authentic bar-b-que entreesslow-cooked in the cafe's new hardwood smokers. To reach as many firefightersas possible, in select markets, Hard Rock Cafe staffers will also deliversmokehouse fare to the fire station nearest the cafe.
To further honor firefighters around the globe, Hard Rock Internationalwill execute a worldwide "Crank It Up" program, where guests are encouraged toround up their checks to the nearest dollar (or more) when dining at Hard RockCafes around the globe. Each generous contribution from cafes in the U.S. and Canada will be directly donated to the Leary Firefighters Foundation, acharitable organization founded by actor Denis Leary dedicated to providingfire departments with funding and resources for up-to-date equipment andtraining. Funds raised in cafes throughout Europe will be donated to localfirefighter charities.
Where There's Smoke ... There's Flavor! Hard Rock International has made aflavorful, multi-million dollar investment in its new menu with theinstallation of hardwood smokers in each of the company-owned cafes. Thesmokers use the very best Hickory wood chips to slowly (and lovingly) cookHard Rock's classic ribs, chicken and pork to juicy, tender perfection.
Firefighters and Hard Rock Cafe guests nationwide can choose from a few ofthe new smokin' eats available in Hard Rock Cafe locations around the worldincluding:
-- Bar-B-Que Ribs -- a full rack of West Tennessee-style baby back ribs, rubbed and basted in homemade hickory bar-b-que sauce and cooked to perfection so the meat falls right off the bone -- Hickory Bar-B-Que Chicken -- Southern-style, half-chicken, rubbed, grilled and basted with hickory bar-b-que sauce -- Hickory Chicken & Ribs Combo -- the best of both worldsHard Rock Cafe has also added a number of additional smoked appetizers andsandwiches to the new menu, as well as scrumptious entrees. Hard Rock Cafecontinues to offer rock-star inspired items, such as Aerosmith guitarist JoePerry's Quesadillas made with his Rock Your World Mango Peach Tango hot sauceand Van Halen guitarist Michael Anthony's Mad Anthony's Grilled Skirt Steakbrushed with his bar-b-que sauce. Hungry patrons can also enjoy companyspecialties, including the crowd-pleasing 10-ounce Legendary Burger made withCertified Angus Beef(R).
To receive a free smoked menu item on July 11th , firefighters must presentproper identification stating their status as a firefighter. The offer islimited to one complimentary Smokehouse menu item per person and restrictionsapply.
About Hard Rock International
With 121 high-energy Hard Rock Cafes, 11 Hotel & Casinos and twostand-alone Casinos in more than 41 countries, Hard Rock International is oneof the world's most globally-recognized brands. Beginning with an Eric Claptonguitar, Hard Rock owns the world's greatest collection of music memorabilia,which is displayed at its locations around the globe. Hard Rock is also knownfor its collectible fashion and music-related merchandise, Hard Rock Liveperformance venues and an award-winning website. Hard Rock International, Inc.is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock,visit http://www.hardrock.com.
About The Leary Firefighters Foundation
Founded in 2000 by actor Denis Leary , the mission of The LearyFirefighters Foundation is to provide funding and resources for firedepartments to obtain the highest level of equipment, technology, andtraining, as well as to provide resources to the families of firefighters whohave perished or been injured in the line of duty. For more information on TheLeary Firefighters Foundation, visit http://www.learyfirefighters.org.
SOURCE Hard Rock International
News stories provided by third parties are not edited by "Site Publication" staff. For suggestions and comments, please click the Contact link at the bottom of this page.
