British Firefighters Use Shock Value In Fire Safety Campaign

Oct. 3, 2003
There, in the bed, were the lifeless bodies of two little brothers, still huddled together to hide from the smoke and flames. Paul Dickens, the county fire safety officer, said: "We believe it is necessary to use shock tactics. I know the images are strong, but if that's what it takes to get the message through, we will do it.
There, in the bed, were the lifeless bodies of two little brothers, still huddled together to hide from the smoke and flames. Paul Dickens, the county fire safety officer, said: "We believe it is necessary to use shock tactics. I know the images are strong, but if that's what it takes to get the message through, we will do it.

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