BullEx® Digital Safety Engages European, Canadian Markets

March 31, 2008
Albany, NY, March 27, 2008 - BullEx® Digital Safety today announced that the company is continuing its international expansion efforts, including new sales and marketing activities into Europe, Canada and the Caribbean. BullEx has a strong global customer base with products in use in 25 countries across six continents. The market for BullEx products in these three new geographic regions exceeds $1 billion.

"BullEx is already experiencing a great deal of success domestically, as well as in our recent efforts to penetrate the Australasian market," said Ryan O'Donnell, BullEx's Chief Executive Officer. "Now is an ideal time to expand our geographic scope by engaging new groups of customers that are demanding more cost effective and safer alternatives to incumbent fire extinguisher training practices. Europe, Canada and the Caribbean, in particular, place a strong emphasis on fire prevention, safety and environmental sustainability - key attributes of our product line."

From March 27 to April 7, senior BullEx executives will be traveling to the United Kingdom, Ireland and Western Europe to attend trade shows, meet with new and prospective customers and develop sales operations. They will be showcased at the Institutional Occupational Safety and Health (IOSH) Emergency Management Conference in Dublin, Ireland on April 3.

From April 21 through 22, the company will attend the International Association for the Prevention of Accidents' (IAPA) Health & Safety Canada in Toronto. The annual conference and trade show is Canada's largest and longest-running health and safety event and will host more than 400 exhibitors in 2008.

BullEx will also attend the Safety & Health Expo in Birmingham, UK from May 13 through 15. The conference and trade show is billed as Europe's leading annual health and safety event, with more than 22,000 attendees in 2007. The 2008 event will offer extensive exhibition and live demonstration areas, a comprehensive seminar program and awards ceremonies.

"Exhibiting at key events allows us to have direct, immediate contact with the people that are most likely to buy our products," said O'Donnell. "Through our event schedule in Europe and Canada, we expect to quickly develop strong sales leads to accelerate our push into these new markets."

BullEx will coordinate its sales and marketing campaigns in Europe and Canada from the company's Capital Region headquarters, which currently employs approximately 40 people in manufacturing, sales and executive capacities.

Thousands of corporations, universities, hospitals, fire departments and government agencies are currently using BullEx simulators, which include the Intelligent Training System™ (I.T.S.), I.T.S. Xtreme™, BullsEye™ and HotShot®. For additional information on BullEx Digital Safety or any of the company's products and services, please call 1-888-4BULLEX/518-689-2023 or visit the company's Web site at www.bullexsafety.com.

About BullEx™ Digital Safety - BullEx™ Digital Safety is an innovative technology company that utilizes patented smart technology to develop life-saving products for the global workforce. BullEx serves a diverse customer base from its corporate and manufacturing headquarters near Albany, NY. For more information visit www.bullexsafety.com.

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